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Eugene Cheng

Co-Founder at The Sneaker Laundry

Eugene Cheng is the co-founder and "Chief Dreamer" of Sneaker Laundry, an Australian brand dedicated to sneaker care and cleaning.13 He founded the company in 2017 out of frustration with the lack of proper sneaker cleaning solutions available.12

Eugene has a diverse background:

  1. He graduated with a law degree but never practiced as a lawyer.3
  2. He started his career in nightlife as a DJ at 18 and organized parties in Melbourne.5
  3. He is one of the owners of a nightclub and a waterfront events space in Melbourne.5
  4. He completed a double degree in Law and Commerce at Monash University and became a solicitor during the COVID-19 pandemic.5

As an entrepreneur, Eugene manages multiple businesses:

  • Sneaker Laundry is just one of seven businesses he operates.4
  • He has expanded Sneaker Laundry from Australia's first sneaker care shop to a trademarked brand.5
  • The company has been selling on Amazon since 2022, utilizing Fulfillment by Amazon (FBA) to streamline operations and expand internationally.1

Eugene is known for his innovative approach to business and his commitment to quality, sustainability, and customer satisfaction.1 He aims to empower people to explore, venture, find their own paths, and live their best lives.3

Related Questions

What inspired Eugene Cheng to start Sneaker Laundry?
How did Eugene Cheng transition from a law degree to entrepreneurship?
What challenges did Eugene Cheng face when starting Sneaker Laundry?
How has Fulfillment by Amazon (FBA) impacted Sneaker Laundry's growth?
What unique strategies did Eugene Cheng use to market Sneaker Laundry?
Eugene Cheng
Eugene Cheng, photo 1
Eugene Cheng, photo 2
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Location

Melbourne, Victoria, Australia