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Eugénie Frerichs
Creative Director / Content at Rivian
Professional Background
Eugenie Frerichs is a distinguished Creative Director and seasoned professional in the creative arts industry with a profound passion for storytelling and visual communication. In January 2021, she joined Rivian as the Creative Director for Content. In this dynamic role, she collaborates with a diverse range of artists across multiple mediums, driving innovative storytelling initiatives that highlight the brand's commitment to sustainable transportation and cutting-edge technology. Her collaborative approach not only enhances Rivian's brand identity but also showcases the creative talents of the artists she partners with.
Prior to her position at Rivian, Eugenie's impressive career spanned several years in the photography and advertising sectors. From 2015 to 2020, she served as the Director of Photography and Photo Editor for Patagonia based in Ventura, California. During her tenure at Patagonia, Eugenie was an integral member of the Senior Creative Team. Here, she managed teams of photo editors and archivists, as well as a global network of freelance photographers. Her responsibilities included overseeing photo direction, story development, and workflow for the global brand, ensuring that Patagonia remained at the forefront of compelling visual storytelling. Furthermore, she was an active participant on the company's Diversity, Equity, and Inclusion Council and the Media Grants Council, reflecting her commitment to fostering inclusivity and social responsibility within the creative community.
From 2011 to 2014, Eugenie worked as an Art Producer at the renowned advertising agency Wieden + Kennedy, contributing to high-profile projects for clients such as Levi's, Sony, Facebook, the National MS Society, and the American Indian College Fund. Her expertise in art direction and project management during this period further honed her creative vision and organizational skills.
Earlier in her career, Eugenie held roles such as Art Director and Director of Photography for Nau, an international outdoor apparel company based in Portland, Oregon, from 2006 to 2011. Here, her creative leadership and photographic talent helped establish the brand's visual identity and narrative. Between 2003 and 2005, she served as the Program Manager for the Portland Institute for Contemporary Art during the TBA (Time-Based Art) Festival, where she was involved in various artist services, copywriting, catalog editing, and curating artist lectures and workshops.
In her earlier years, Eugenie demonstrated her dedication to the arts by directing the MountainFilm on Tour for the Telluride MountainFilm Festival from 2003 to 2004, where she curated shows and managed marketing strategies for the traveling tour program. Additionally, she worked as a Program Coordinator, Author, and Co-Editor for Ecotrust, a conservation nonprofit based in Portland, from 2001 to 2003. Her contribution to the organization included co-authoring a 150-page book titled Rebuilt Green on topics related to green building, LEED certification, and historic preservation, along with managing community programs and PR initiatives for the Jean Vollum Natural Capital Center.
Education and Achievements
Eugenie's academic credentials are a testament to her commitment to continuous learning and professional growth. She holds a Bachelor of Arts degree in Art History from Colorado College, where she developed a solid foundation in visual arts and cultural studies. To further enhance her expertise in photography, she pursued and obtained a Master of Fine Arts (MFA) in Photography from the University of Hartford, equipping her with advanced technical skills and artistic insight that have served her well throughout her career.
In addition to her traditional education, Eugenie also completed a 200-hour certification in Yoga Teacher Training/Yoga Therapy at The Yoga Space in Portland, Oregon. This endeavor demonstrates her holistic approach to life and work, emphasizing the importance of mindfulness and wellness in a creative environment.
Achievements
Eugenie Frerichs has made remarkable contributions to the fields of photography, creative direction, and visual storytelling through her varied professional experiences. Her expertise in large-scale project management and creative direction has helped shape narratives for brands with significant social and environmental impact. Her tenure at Patagonia, particularly, has solidified her reputation as a leader in both creative industries and corporate social responsibility, where she actively participated in promoting diversity and inclusion.
Her extensive portfolio reflects a robust background in art direction, creative production, and photo editing, making her a respected figure among peers and collaborators alike. With her passion for environmental sustainability and storytelling, Eugenie has consistently worked towards amplifying voices and narratives that matter, showcasing the power of art as a tool for change. Overall, Eugenie's impressive career trajectory and dedication to her craft speak volumes about her professional abilities and her profound impact on the creative landscape.
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Mesh works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Mesh offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
- Network Strength: Visualizes the strength of your relationships relative to others in your network
- Timeline: Shows your relationship history with each contact
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- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Mesh is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Mesh is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Mesh as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Mesh offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Mesh takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Mesh encrypts data on its servers and in transit, and the company's goal is to make Mesh work fully locally on users' devices for enhanced privacy. Mesh is also SOC 2 Type 2 certified.
Mesh is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Mesh is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Mesh offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Mesh offers a Pro Plan ($10 when billed annually) with unlimited contacts. Mesh for Teams starts at $49/month/seat. The pricing structure is designed to make Mesh accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Mesh offers extensive integration capabilities. Mesh introduced a new Integrations Catalog that centralizes information on all of the products and services Mesh supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Mesh also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Mesh makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Mesh's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Mesh is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Mesh stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Mesh excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Mesh is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Mesh offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Mesh's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Mesh has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Mesh is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Mesh beneficial.
Mesh offers competitive pricing in the personal CRM market. Mesh offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Mesh's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Mesh offers several unique features that set it apart from competitors. Mesh focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Mesh also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Mesh offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Mesh isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Mesh instead of Salesforce, Hubspot, and Pipedrive. Mesh is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Mesh can absolutely serve as your primary relationship management tool.
Mesh is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Mesh's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Mesh has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Mesh a comprehensive hub for all your relationship information.
Mesh's AI capabilities are at the forefront of personal CRM innovation. Nexus, Mesh's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Mesh has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Mesh's elegant design and powerful features. Many users describe Mesh as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Mesh eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.