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Eugenio San Ciprian
I love to grow businesses via innovation in commercial models, partnerships and digital strategies empowered by data and sticky processes.
Professional Background
Eugenio San Ciprian is an impact-driven business leader with a diverse and robust background in various sectors, including consumer, retail, hospitality, entertainment, online media, entrepreneurship, PropTech, and nonprofit fields. His vast experience in sales, marketing, and management consulting has equipped him with a unique approach to digital transformation that delivers tangible results. Eugenio's most notable roles have offered him valuable regional exposure to the digital landscape across Latin America (LatAm), consolidating his reputation as a natural digital change agent.
In his journey, Eugenio has been instrumental in defining strategies, enabling executions, and leveraging effective operating models. His hands-on approach and team-first mentality foster collaborative environments that enhance productivity and drive growth. Some of his prominent professional milestones include his tenure as the Head of Sales, Partnerships, and Business Development at AlphaCredit and being the First Employee in Mexico responsible for establishing Creditas from the ground up. Moreover, as the LATAM Revenue Strategy and Operations Manager at Twitter, Eugenio significantly contributed to the company's regional strategies and operational efficiencies.
Eugenio has also co-founded Kingpin Social, reflecting his passion for entrepreneurship — a field he is deeply committed to. His role as a mentor with Endeavor, where he actively gives back to the entrepreneurial ecosystem, showcases his dedication to fostering innovation and sustainable business practices. Additionally, his earlier experiences include consulting roles at Bain & Company, where he honed his analytical and strategic abilities, and his leadership at various firms, paving the way for his rise in the corporate landscape.
Education and Achievements
Eugenio's educational journey reflects his commitment to excellence and continuous learning. He holds a Master of Business Administration (MBA) from Duke University's prestigious Fuqua School of Business, where he specialized in Corporate Finance and Social Entrepreneurship. This rigorous academic background has contributed to his analytical and strategic mindset, providing him with the necessary skills to tackle complex business challenges.
Prior to his MBA, Eugenio earned a Bachelor of Arts in Business Administration from Universidad Iberoamericana in Ciudad de México. This foundational education helped him develop a strong understanding of business principles, which he has successfully translated into practical applications throughout his career.
Achievements
Eugenio’s career is highlighted by several remarkable achievements:
- Successfully established and led Creditas in Mexico — one of the pioneering fintech companies, promoting financial accessibility and transparency in the region.
- Contributed substantially to Twitter's growth in LatAm by enhancing revenue strategies and operational frameworks, ensuring the platform's relevance and profitability in a rapidly evolving digital market.
- Co-founded Kingpin Social, an innovative venture aimed at bridging the gap between brands and consumers in social media environments.
- Mentored future entrepreneurs through Endeavor, inspiring and guiding them towards creating impactful, scalable businesses. Eugenio's multifaceted career reflects not only resilience but also a deep passion for leveraging his skills in service to others and promoting successful business ventures that lead to significant societal impact.
