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Eunice Shin

Founder, CEO @ elume | For the consumer obsessed (and those who want to be)

Eunice Shin is the founder and CEO of Elume, a growth consultancy focused on customer culture.2 She is based in Los Angeles, California.3 Eunice has extensive experience in digital transformation and strategy consulting, having previously worked as a partner at Prophet's San Francisco office.1

Eunice has over two decades of consulting experience, including roles at Cognizant Business Consulting, Strategic Vision Consulting, and Accenture. She has worked with notable clients such as Disney, Warner Bros, NBC Universal, Sony, Electronic Arts, and AT&T.1

Before founding Elume, Eunice was the managing director and head of Manatt Digital in Los Angeles, where she led digital strategy and business development services.1 She also helped lead the Manatt Venture Fund, which was launched in 2013 and invested in startups like Pinterest and Etsy.2

Eunice is an established leader and mentor in women's diversity initiatives in the industry, including the VR/AR community and Asian-American women executives in entertainment.1 She is a graduate of UCLA and is passionate about Los Angeles' diversity and its influence on multiple industries.1

As of February 2025, Eunice Shin is actively involved in the marketing and branding space, particularly in relation to sustainability and the Super Bowl. She has provided insights on how brands can leverage the Super Bowl's massive audience without necessarily investing in expensive TV spots.4

Highlights

Aug 9 · linkedin

After 28 years of working for firms, I’m leaping into true entrepreneurship and starting my own company. Excited to announce that The Elume Group has been founded and is open for business!

I named the company with the foundation of being grounded in light. Illumination that starts with bright ideas and clear, brilliant execution, lighting up my clients and the worlds they reach, and being a home for the brightest stars. Light begets light. Meet Elume.

I’m taking a note from quiet luxury for now, so no flashy logos or storefronts (yet). But happy to share the details to those who want to be in the know.

As a FIRST-TIME FEMALE FOUNDER AT FIFTY! (read it again for the people in the back)- I am so ready!! With faith and courage, I’m building off of all the energy and unwavering support from my incredible teams, and the trust and confidence built from the best clients I’ve had the honor to serve through the years. My clients have trusted me to solve their biggest challenges helping them to grow. So I will do the same for me! In a crazy way, after 28 years in this craft, I feel like I’m just getting started. With the best to come!

I’m beyond grateful for all those who have encouraged and pushed me to take the leap-and mostly for my husband and 3 daughters for believing in me. Here’s to crushing the status quo. Here’s to building ceilings high enough for all to fit. Here’s to Elume!!

Related Questions

What inspired Eunice Shin to start Elume?
How does Elume's approach to customer culture differ from other growth consultancies?
What are some notable clients or projects Eunice Shin has worked on at Elume?
How did Eunice Shin's experience at Prophet influence her work at Elume?
What are Eunice Shin's future plans for Elume?
Eunice Shin
Eunice Shin, photo 1
Eunice Shin, photo 2
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Location

Los Angeles, California, United States