Suggestions
Eva Jannotta
Turning experts into household names | Audience, opportunity and authority growth for women and nonbinary leaders
Eva Jannotta is a prominent thought leadership advisor, trainer, and the founder of Medusa Media Group, a consultancy focused on empowering women leaders and entrepreneurs. Her work centers on helping women amplify their influence and expand their wealth through the development of effective thought leadership strategies. She has a particular focus on creating "thought leadership ecosystems," which enable her clients to leverage their insights and experiences into impactful content that resonates with their audiences.12
Background and Career
Eva began her professional journey in the corporate world before transitioning to entrepreneurship in 2015 when she founded Medusa Media Group. Initially, she faced challenges in defining her niche and positioning herself effectively in the market. Over time, she refined her focus to serve women entrepreneurs, consultants, keynote speakers, and authors, helping them to articulate their unique voices and establish authority in their fields.45
Jannotta's mission is to increase the visibility and recognition of women in leadership roles, aiming for them to occupy significant positions as bestselling authors, top-rated speakers, and influential podcast hosts. Her clients include notable figures in the women-helping-women economy, and she has worked with high-profile clients such as Ali Brown and Charlene Li.23
Philosophy and Approach
Eva emphasizes the importance of storytelling and authenticity in thought leadership. She advocates for women to trust their ideas and encourages them to share their unique perspectives, which can often challenge the status quo. Her approach combines personal development with strategic marketing to help clients build a strong personal brand and a thriving community around their thought leadership.24
Currently based in Phoenix, Arizona, Eva Jannotta continues to influence the landscape of thought leadership through her training programs and advisory services, fostering a supportive environment for women leaders to thrive.12
Highlights
What. Is. Going. On!?
I thought it was just me (cue the violins) but as I've talked with my network it's become clear: something (things?) is upending the sales process and rates we're used to this year. What's going on? Things I've heard:
One friend, a literal sales consultant:
"I'm seeing among my clients that sales are slow, especially for group programs, and that it takes twice or triple the work to keep sale levels consistent with previous years. I'm seeing more success with customized private offers."
One friend, who works with 7-8 figure women business owners:
"The women I’ve been talking to have also said that that it’s taking their usual customers longer to commit and that the sales process has been incredibly slow with triple the effort and nowhere near the same results."
One friend/former client:
"I think global uncertainty, war, and the upcoming election mean people want comfort and support, not commitments and expenditures.” (What's interesting about this point is that time- and financial-commitments can deliver comfort and support, depending on how you look at them and what you need.)
I suspect it's all the above, plus: rumbles of a recession, inflation and cost of living, post-pandemic recovery and recalibration, Zoom fatigue, surely more.
What's been your experience? I've talked mostly with professional service providers and online business owners (and friends trying to sell homes say the same!).
- Have you noticed slow/tougher sales?
- Why do you think that is?
- Have you shifted what/how you offer, like to something shorter/less costly?
Any and all insights are welcome. I'm asking for myself, but I'm also asking for my friends 😜.
EDIT: I remembered this post from Eleanor Beaton a few months back, it provides insight on the "why" and the "what to do" of this discussion: https://lnkd.in/gCq9GYK3
In honor of me literally moving boxes today (moving house and yes I pre-scheduled this post) and because it will be exhausting, here are two podcast episodes that are the opposite of exhausting:
♻️ Success is a Cycle (& Sometimes That Sucks). Success: could it be a feeling that comes and goes, rather than what happens when you achieve a mountain-like milestone!? YES. Success content abounds, and this is by far my favorite. Short, poignant, compelling, listen: https://lnkd.in/g4KEd98P
🤔 WTF is happening on LinkedIn?? What a question! And this episode gives a great answer: on the transition from social networking to social media, forecasting for the future, and more. If you, like me and Amelia (the host) have been wondering WTF, this ep is for you. Listen: https://lnkd.in/g4dAtivw
Both are from Off the Grid, a podcast hosted by Amelia Hruby, PhD, whom I do not know personally (yet) and would like to. I hope you enjoy them as much as I did, and happy weekend. See you post boxes.
PS for those who attended the LinkedIn Content Plan Workshop for Experts, this is a "curated offer" flavor. If you missed the workshop, here's the replay: https://lnkd.in/gZD_KS-9
PPS Teresa, thank you for sending me this pod! You were correct when you said it'd be up my alley.
