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Evan Greenberg

Innovation Leader for Companies Integrating Web3/Blockchain/NFTs and Other Emerging Technologies into their Digital Strategy, Transformation, and Marketing

Evan Greenberg is a multifaceted professional with a diverse background in business innovation and digital transformation. He is currently immersed in exploring the transition from Audience focused to Community focused marketing, a paradigm shift in the industry. With a keen eye for emerging trends, Evan has navigated through Web2 and Web3 landscapes, offering cutting-edge insights in performance marketing, customer engagement, branding, loyalty programs, and other strategic endeavors. Evan holds a Master of Business Administration (MBA) from USC Marshall School of Business, with specialized studies in Business Entertainment from USC School of Cinematic Arts, focusing on Direct to Consumer (DTC/B2C) business models. His research extends to AI platforms like DALL-E and ChatGPT. Throughout his career, Evan has held pivotal roles in various organizations, including Business Development at POAP, Founder at Present-Performance Inc., Co-Founder at Blockchain Beach, and more, showcasing his versatility and expertise in growth, marketing, analytics, and strategy.

Highlights

Apr 24 · linkedin

Starbucks has one of the most popular loyalty programs in the world, but they have launched a new, #NFT focused loyalty program in beta. I've provided a sneak preview, plus my thoughts on the first major #marketing shift in over a decade, a shift from #Audience-based marketing to #Community-based marketing.

Feb 6 · linkedin

You may (or may not) have heard about Porsche's recent #nft collection. Although they were not quite able to stick the landing, there is a lot to be learned. Please read below for what other brands can apply to their own thinking when it comes to experimenting in #web3 and #nfts.

Evan Greenberg
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Location

Santa Monica, California, United States