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Evan Kaeding

Global Director of Solutions Engineering @ Supermetrics | ex. W+K

Evan Kaeding is the Global Director of Solutions Engineering at Supermetrics, a company that specializes in marketing data integration and reporting tools.24 He is based in Helsinki, Finland, but travels frequently for speaking events and sales-related activities.3

Professional Background

Evan has extensive experience in the intersection of marketing, data engineering, and leadership.2 His role at Supermetrics involves leading the global Solutions Engineering team, where he helps marketers and data professionals optimize their use of Supermetrics' tools and services.4

Expertise and Contributions

Evan is known for his expertise in:

  • Marketing measurement and analytics
  • Data engineering
  • Solutions engineering
  • Leadership in tech companies

He frequently shares his knowledge through various channels:

  • Hosting the Supermetrics Marketing Intelligence Show podcast, where he interviews industry experts on topics related to marketing measurement and optimization1
  • Speaking at events and conferences in the marketing and data analytics space3
  • Contributing to discussions about marketing measurement techniques and media optimization1

Online Presence

Evan maintains an active online presence:

  • His LinkedIn profile can be found under the username evan-kaeding-abb677232
  • He has a personal website at evankaeding.com3
  • Evan is active on Twitter (now X) with the handle @EvanKaeding56

Through these platforms, Evan shares insights about marketing measurement, data engineering, and the latest trends in the marketing technology industry.

Highlights

Aug 18 · linkedin

Finland has an opportunity that leaders of most countries could only dream of. According to recent data from The Economist, Finland could triple its graduate-educated population if barriers to immigration were relaxed.

Like many European countries, Finland struggles with a declining birth rate and a budget deficit due to its aging population. A cohesive strategy around immigration, integration and entrepreneurship is one of the strongest ways to mitigate these challenges.

Despite this enviable opportunity, governmental actions are making immigration more challenging and less attractive to skilled immigrants like myself and my partner. Increasing requirements for obtaining citizenship and requiring immigrants to find a new job within three months are just two examples of recent policy changes to this effect. A recent study from Tekniikan akateemiset TEK shows that only 12% of international experts believe that Finland will be a better place for immigrants in five years.

I hope to see the current and future administrations acknowledge this once in a generation opportunity and craft policies that ensure its benefits are distributed equitably.

Aug 12 · linkedin

MANSCAPED, the DTC industry darling, has scaled from $3M to $300M in 3 years 🤯

After listening to Lanny Chiu and Cory Cinelli, it's clear why. On the back of a strong product, getting the messaging dialed in with the right customers on the right channels served as an explosive avenue for growth.

I really enjoyed this episode of the Supermetrics Marketing Intelligence Show hosted by Jess (Gondolfo) Annadurai 💃🏻. Tune into this episode to learn about how they A/B test their creatives, optimize their multi-channel strategy and incorporate insights from the post-purchase survey data.

Related Questions

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Evan Kaeding
Evan Kaeding, photo 1
Evan Kaeding, photo 2
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Location

Helsinki, Uusimaa, Finland