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Evan Leeson

Digital Technology Innovator

Evan Leeson is a seasoned professional with a diverse background spanning thirty years in media intelligence, digital communications, and corporate governance. His expertise traverses various sectors including business, government, union, political, and non-profit organizations. With a strong focus on media monitoring and opposition research, Evan has spearheaded the design and implementation of cutting-edge enterprise media monitoring systems. He is renowned for his pioneering work in digital communications, having led the development of innovative projects such as the first integrated multimedia media monitoring Intranet and the first fully multilingual NationBuilder implementation. Evan has been a key contributor to award-winning teams, notably recognized by Time Magazine for his work at DeSmogBlog.

Highlights

May 16 · linkedin

Google has built a juggernaut on the backs of all of us. Our content. They have gradually pushed our content further and further behind their own summarized versions, widgets, etc. and many people now don't even visit content-rich websites or other resources because Google gives them the top-level answer at the top of the SERP.

All the SEO work people have done is essentially begging the Great Deity. Make your content conform so as to be noticed and, if lucky, served up underneath sponsored links and summaries made by AI. We are becoming secondary sources to our own content.

The same phenomenon has taken over wide swaths of the economy. You need to give up margin on products, and pay rents to owners of the space of commerce, in order to be recommended.

The demand to do business online doesn't really empower most of us. It makes us work for someone else and generate profit for them, and shrinks our own margins in the process.

Businesses that successfully scale up are the exception, not the rule. It's the new version of the Company Store where employees all work their long hours, make their wage, then give some or all of it back to the employer. This is not living up to the promise of free market capitalism.

One of my first start-ups circa 1997 was a "redirectory". This was before Google in the days of Webcrawler, AltaVista and Yahoo's Directory. The model was to distribute an addressing schema based on natural language. You would find the warranty page for the Ford Mustang by going to warranty.mustang.ford.x. The keyword here is "go" not "search".

We don't really search anymore. We just go where we are told.

Non-spicy AI rewrite:

Google's dominance in search has significantly impacted how we engage with online content. Instead of actively seeking out information on content-rich websites, many now rely on Google's summarized versions at the top of search results. The SEO efforts we invest in are increasingly overshadowed by the search giant's algorithms, relegating us to secondary sources of our own content. This trend extends beyond the digital realm, impacting various sectors where businesses must conform to recommendations to thrive.

The shift from "search" to "go" mirrors a broader phenomenon where we follow predetermined paths rather than actively exploring. This transformation limits empowerment and often leads to working for others, eroding our margins in the process. While some businesses successfully navigate this landscape, many find themselves caught in a cycle reminiscent of the Company Store, where efforts primarily benefit employers.

Reflecting on past experiences in the digital realm, such as pioneering redirecting services before the Google era, underscores the evolution from active searching to passive navigation. Embracing a "go" mentality raises pertinent questions about autonomy and the evolving dynamics of capitalism. It's time to examine how we can reclaim agency in an increasingly directed digital landscape.

May 10 · linkedin

After taking some time for study and reflection, I am now seeking a new opportunity to continue to innovate in the communications technology field. I am particularly interested in early stage companies who want to innovate in the areas of real-time cultural analysis, national security, identity, authority, and information privacy. I see great potential in emerging artificial intelligence tools to assist in this area, and have creativity and experience to contribute to an ambitious team that can see a safer, more secure Internet on the horizon.

As an interdisciplinarian, I look for unconventional and often rewarding ways to apply ideas between different fields of research and practice. If you feel your team would benefit from added creativity and innovation, I am open to meeting and discovering if we can work together. As always, I remain dedicated to operating where financial reward and social benefits converge.

Please explore my profile for a sense of my background and previous work. Send me a message if you would like to talk. I am open-minded, and am willing to make a five year commitment.

Evan

Evan Leeson
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Location

Vancouver, British Columbia, Canada