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Evgenia Koroleva
Challenging the status quo in the fitness and well-being industry | Founder of ONE LDN Club | Female Empowerment Champion | Board Advisor
Evgenia Koroleva is a Board Advisor for PerformX Live, a major fitness industry event. Her background and accomplishments include:
Professional Experience
Entrepreneurship: After transitioning from investment banking in 2016, Koroleva founded ONE LDN (www.oneldn.com), a leading gym in London.3 She has since launched multiple ventures in the fitness and wellness space:
- The Female Curve (thefemalecurve.com): A female health and fitness education platform aimed at bridging the gender health gap, launched in 2021.3
- Jobs in Fitness (www.jobsin.fitness): A talent agency for the fitness industry, co-founded in 2023.3
Investment Banking: Prior to her entrepreneurial pursuits, Koroleva spent 7 years in investment banking across the UK and Africa. Her areas of expertise included:
- Oil and Gas
- Renewable Energy
- Project Finance
- Leveraged Finance3
Role at PerformX Live
As a Board Advisor for PerformX Live, Koroleva helps shape the event's content and direction. She has expressed pride in being part of the advisory board and contributing to the event's success.45
Expertise and Contributions
Koroleva is recognized for her insights on customer experience and business operations in the fitness industry. At PerformX Live 2024, she participated in panel discussions where she emphasized:
- The importance of creating consistently high-quality experiences for gym members.12
- The need for a customer-focused approach that starts with leadership and permeates through the entire organization.12
- The value of instilling a strong company culture that translates into exceptional client experiences.12
Her contributions to PerformX Live and the fitness industry demonstrate her expertise in gym operations, customer retention, and business strategy.
Highlights
Still on a high from the most epic weekend running ONE LDN Arena at the Turf Games festival.
Here's a little recap of the weekend, our arena and how much fun our members had competing!
When starting ONE LDN, I wanted to revolutionise the way people approach fitness. Standing against the solitary and dull gym experience of mainstream gyms, we have turned going to the gym into a team sport by creating a truly community-led fitness club built on real connection and kick-ass performance. This weekend was a true testament to that #WherePerformanceMeetsPlay
Thank you for having us, till next time!
It has been a BIG quarter at ONE LDN!
From hitting our record sales month in April 2024 (breaking our previous record by 20%), closing our financial year '23/'24 a whooping 50% up from last year, to launching some pretty sick marketing campaigns. Super excited to unveil our Summer 2024 campaign to celebrate to Summer of Sport thats upon us!
In true ONE LDN spirit on where #PerformanceMeetsPlay, ONE LDN is excited to bring to live our "SUMMER OF SPORT" campaign; a celebration of the season's most exhilarating sports events, with a twist!
Summer of Sport V1 https://www.oneldn.com/
