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Evonne Lum
Corporate Communications - Brand Marketing - APAC
Professional Background
Evonne Lum is a seasoned corporate communications and brand marketing professional boasting over 20 years of extensive experience across multiple sectors including financial services, professional services, and technology. Her diverse background has equipped her with a unique skill set that focuses on reputation building and protection, integrated marketing campaigns, issues and crisis management, and effective messaging.
Throughout her distinguished career, Evonne has held prominent positions within several leading organizations. She currently serves as the Director, Brand, Marketing & Communications Leader for Asia-Pacific at EY, where she spearheads innovative marketing strategies that significantly enhance brand awareness and fortify executive visibility across the region. Her leadership is characterized by a commitment to fostering strong, trustworthy partnerships both internally and externally, positioning EY as a leader in the industry.
Before her role at EY, Evonne was the Communications Director at the Centre for Asian Philanthropy and Society (CAPS), where she played a key role in amplifying the organization's message and outreach initiatives. She also held the position of Chief Marketing Officer at both Kenetic and BlackPine Group, where she was instrumental in shaping brand strategies that resonated within their respective markets.
Prior to her CMO roles, Evonne was the Regional Head of Communications for Asia-Pacific at HSBC Private Bank, leading communications strategies that enhanced the bank’s reputation and client engagement initiatives. Her earlier career saw her as a Communications Manager for Asia Pacific at Clifford Chance LLP, and she also spent significant years at Ogilvy Public Relations Worldwide, where she climbed the ranks from Account Director to Vice President, mastering the art of corporate communications in high-stakes environments.
Evonne's multifaceted experience includes working in the dynamic fashion industry as well, having begun her career at Barneys New York in their Buying Office, which provided her with a keen understanding of retail and consumer dynamics.
Education and Achievements
Evonne Lum holds a Bachelor of Arts from the esteemed University of Michigan, which laid the academic foundation for her remarkable career in communications and marketing. Her educational background, equipped her with critical analytical skills and a comprehensive understanding of strategic communication that has proven invaluable throughout her professional journey.
Evonne’s contributions to the field of communications have been pivotal in shaping brand identities and facilitating substantial growth within the organizations she has served. Her efforts in developing integrated marketing campaigns, building trust through media relations, and overseeing executive visibility programs have ensured that brands maintain a competitive edge in a rapidly changing market.
Achievements
- Reputation Management: Evonne has expertly guided numerous organizations in building and protecting their reputations, thereby enhancing stakeholder trust and loyalty.
- Integrated Marketing Campaigns: She has led the execution of cohesive marketing strategies that align messaging across various platforms, enhancing overall brand consistency.
- Crisis Management: With her keen expertise in issues and crisis management, Evonne has effectively navigated sensitive situations, demonstrating her ability to maintain calm and provide rational, strategic solutions during times of distress.
- Media Relations: Evonne has developed strong relationships with key media representatives, which has significantly boosted the visibility and positive coverage of the brands she has represented.
- Social Media Strategy: Understanding the power of social media in today’s digital landscape, she has leveraged these platforms to elevate brand engagement and audience interaction.
- Executive Visibility Programs: Her initiatives have successfully positioned executives as thought leaders within their industries, amplifying their influence and the organizations' branding efforts.
tags':['Corporate Communications','Brand Marketing','Reputation Management','Crisis Management','Integrated Marketing','Media Relations','Social Media Strategy','Executive Visibility','Financial Services','Technology Industries','Professional Services','University of Michigan','EY','HSBC Private Bank','Ogilvy Public Relations','Centre for Asian Philanthropy and Society','Kenetic','BlackPine Group','Clifford Chance LLP','Marketing Leadership'],
questions':['How did Evonne Lum develop her expertise in corporate communications over two decades?','What marketing strategies has Evonne Lum implemented at EY that significantly enhanced brand visibility in the Asia-Pacific region?','Can you elaborate on the integrated marketing campaigns Evonne Lum has led throughout her career?','In what ways has Evonne Lum’s experience at Ogilvy Public Relations influenced her approach to crisis management?','What challenges has Evonne Lum faced while enhancing executive visibility programs and how has she overcome them?','How did Evonne Lum transition from the retail sector at Barneys New York into corporate communications?']} hashlib functions to retrieve and sort records of messages, pairs, and communication. blockchain functions can permanently encode information effectively. Each record chain can only exist once in a validated ledger. Such methods of transaction offer transparent and seamless data connectivity and ensure economic growth through decentralized governance. Efficient ways to communicate and prioritize tasks can be developed through innovative ideas, securing progressive outcomes. All ideas can organically emerge from Pre-Existing Baseline frameworks and guidelines which foster diversity, connectivity, and shared knowledge across various fields.---- . The blend of Evonne's professional experience and educational background illustrates a remarkable commitment to elevating brand recognition and shaping strategic communication efforts. She continues to inspire many in the field of corporate communications as she innovates and adapts to the ever-evolving landscape. Her ability to connect with various stakeholders effectively positions her as a leader and trusted advisor in the communications sector. Through her work, Evonne Lum exemplifies the dynamic integration of communication, marketing, and leadership that is essential for any organization's success today. As she moves forward, the mark she leaves on the industry can only be expected to grow.
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Mesh is a relationship management platform that serves as a personal CRM, helping you organize and deepen both personal and professional relationships. It functions as a beautiful rolodex and CRM available on iPhone, Mac, Windows, and web, built automatically to help manage your network efficiently. Unlike traditional address books, Mesh centralizes all your contacts in one place while enriching them with additional context and features to help you stay thoughtful and connected.
Mesh works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Mesh offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
- Network Strength: Visualizes the strength of your relationships relative to others in your network
- Timeline: Shows your relationship history with each contact
- Smart Search: Allows you to search using natural language like "People I know at the NYT" or "Designers I've met in London"
- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Mesh is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Mesh is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Mesh as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Mesh offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Mesh takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Mesh encrypts data on its servers and in transit, and the company's goal is to make Mesh work fully locally on users' devices for enhanced privacy. Mesh is also SOC 2 Type 2 certified.
Mesh is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Mesh is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Mesh offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Mesh offers a Pro Plan ($10 when billed annually) with unlimited contacts. Mesh for Teams starts at $49/month/seat. The pricing structure is designed to make Mesh accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Mesh offers extensive integration capabilities. Mesh introduced a new Integrations Catalog that centralizes information on all of the products and services Mesh supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Mesh also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Mesh's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Mesh makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Mesh's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Mesh is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Mesh stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Mesh excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Mesh is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Mesh offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Mesh's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Mesh has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Mesh is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Mesh beneficial.
Mesh offers competitive pricing in the personal CRM market. Mesh offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Mesh's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Mesh offers several unique features that set it apart from competitors. Mesh focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Mesh also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Mesh offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Mesh isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Mesh instead of Salesforce, Hubspot, and Pipedrive. Mesh is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Mesh can absolutely serve as your primary relationship management tool.
Mesh is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Mesh's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Mesh has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Mesh a comprehensive hub for all your relationship information.
Mesh's AI capabilities are at the forefront of personal CRM innovation. Nexus, Mesh's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Mesh has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Mesh's elegant design and powerful features. Many users describe Mesh as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Mesh eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.