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Ewa Starzyńska
Manager at McKinsey & Company | Apparel, Fashion & Luxury | Dubai
Ewa Starzyńska is an Engagement Manager at McKinsey & Company, specializing in the Apparel and Luxury sectors. She has been involved in various strategic consulting projects focused on these industries, contributing to reports such as the State of Fashion series, which analyzes trends and challenges within the fashion market.135
Education and Career Background
Starzyńska holds a degree from The London School of Economics and has progressed through several roles at McKinsey, including Associate and Senior Business Analyst. Her experience encompasses a range of strategic topics, particularly those related to fashion retail and luxury brands.56
Contributions to McKinsey
At McKinsey, Ewa Starzyńska has worked on high-impact projects that address key issues in the fashion industry, such as sustainability, digital transformation, and consumer behavior trends. She is recognized for her insights into how brands can navigate the complexities of the modern retail environment.23
Current Role
As an Engagement Manager, she leads teams in developing strategies that help clients adapt to changing market dynamics, ensuring they remain competitive in a rapidly evolving landscape.45
Highlights
I am very excited to announce that we just published our new "State of Fashion 2024" report by McKinsey & Company and The Business of Fashion that I had the great opportunity to co-author this year with Achim Berg, Gemma D'Auria, Sandrine Devillard, Felix Roelkens, Joëlle Grunberg, Asina de Branche, David Barrelet, Liann Wu, Angeles Garcia-Manso, Olivia W., colleagues from the The Business of Fashion team, and many others!
A mix of geopolitical, economic and climate challenges means the global economic outlook remains unsettled in 2024, directly impacting consumer confidence and spending in major fashion markets. Fashion executives are divided about what to expect next year and a key theme will be keeping a firm grip on costs and inventories. But there are bright spots ahead: Generative AI is a top priority for fashion executives with a potentially transformative impact on fashion creativity, and global travel is projected to surpass pre-pandemic levels, which now more than ever represents a lucrative window for brands. Once again, this year’s eighth edition of The State of Fashion highlights ten emerging themes that will feature high on leadership agendas in the year to come, and assesses the industry’s potential responses.
To find out more, check out the report: https://lnkd.in/eNbgaM23 #fashion
