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Ewelina Roszkowska

Marketing Analytics Lead

Professional Background

Ewelina Roszkowska is a highly accomplished analytics professional with a wealth of experience in the field of data analytics and business intelligence. Currently serving as the Analytics Manager at Verizon, Ewelina has developed a strong reputation for delivering actionable insights and driving data-informed decision-making across various organizations. With a career that spans over a decade, her journey in analytics began in the fast-paced world of media and advertising, where she honed her skills in advanced analytics, attribution, and digital media analysis.

Prior to her role at Verizon, Ewelina made significant contributions to Publicis Health Media as the Director of Business Intelligence, where she led efforts to harness data for strategic planning and optimization. Her tenure at Horizon Media was marked by progressive leadership roles, starting as a Digital Media Analyst and culminating in her position as the Director of Advanced Analytics. Here, Ewelina played a crucial role in shaping the company’s analytics capabilities, emphasizing the importance of data in enhancing client outcomes and optimizing marketing strategies. Her work in attribution analytics has been particularly impactful, helping clients understand the complete customer journey and allocate their marketing resources effectively.

Ewelina's career also includes experience at MediaVest and the New York Daily News, where she contributed her insights to media analytics and digital marketing strategies. Her comprehensive background in various sectors within analytics highlights her versatility and adaptability in addressing complex problems with data-driven solutions.

Education and Achievements

Ewelina Roszkowska's educational background underscores her dedication to excellence and her passion for both the arts and analytics. She graduated with an Advanced New York State Regents Diploma and High Honors in Visual Arts from the prestigious Fiorello H. LaGuardia High School for Music and Art and Performing Arts. This foundation in the arts has fostered Ewelina's creative problem-solving abilities, which she has seamlessly integrated into her analytical work.

Following her high school education, Ewelina further advanced her academic pursuit by earning a Bachelor's degree in Economics from the University of Rochester. This rigorous program equipped her with a robust understanding of economic principles and quantitative analyses, which she has effectively applied in her various roles throughout her career. Ewelina's strong academic background complements her professional experiences and enhances her capability to excel in the data-driven landscape.

Achievements

Throughout her career, Ewelina Roszkowska has achieved several notable milestones that reflect her expertise and leadership in analytics. Her forward-thinking approach and strong analytical skills have consistently resulted in successful campaigns and initiatives that have driven growth for her employers. She has played an instrumental role in leveraging data to enhance operational efficiencies, optimize marketing strategies, and improve overall client satisfaction. In her various managerial roles, Ewelina has established a reputation for fostering collaborative team environments, mentoring junior analysts, and driving a culture of data literacy within organizations.

Ewelina's accomplishments in the analytics field are marked by her ability to harmonize technical expertise with strategic insights, allowing her to not only understand the numbers but also convey their business implications to stakeholders. Her commitment to excellence and passion for harnessing the power of data continue to propel her career forward, making her a respected leader within the analytics community.

Related Questions

How did Ewelina Roszkowska develop her expertise in advanced analytics and business intelligence?
What role did Ewelina play in enhancing data-driven decision making at Verizon?
Can Ewelina share insights on the challenges and successes she encountered during her tenure at Publicis Health Media?
How has Ewelina's background in visual arts influenced her analytical approach in the business sector?
What strategies has Ewelina employed to foster a culture of data literacy within her teams at various organizations?
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Location

Brooklyn, New York, United States