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Ewoud Frielink

E-Commerce Development Manager at Omoda

Ewoud Frielink is currently the Chief Digital & Technology Officer (CDTO) at Omoda, a leading Dutch fashion retailer.12 He was promoted to this position from his previous role as e-commerce manager, which he held since 2021.1 In his new role, Frielink leads the digital experience, IT, and customer service teams.12

Frielink has been instrumental in driving Omoda's digital transformation and innovation efforts. Some of his notable achievements include:

  1. Collaborating with Google Cloud to launch 'Omoda Stylist', an AI-powered conversational shopping experience, in January 2025.5
  2. Overseeing the launch of 26 sites in 14 languages on Salesforce Commerce Cloud within a 4-month period in 2019.4
  3. Implementing improvements to Omoda's shipping and return processes.3

Under Frielink's leadership, Omoda has seen significant improvements in customer engagement and conversion rates. For instance, customers who engage with the 'Discover the Look' feature, which Frielink helped implement, convert at a rate 2.5 times higher than those who don't.5

Frielink is known for his focus on leveraging technology to enhance customer experience and drive innovation in the fashion retail sector. He has expressed excitement about the potential of recent technological developments to help Omoda continue innovating in the fashion market.12

Highlights

Jan 13 · prnewswire.com
Omoda and Google Cloud Partner to Revolutionize Online Fashion ...
Omoda benoemd Ewoud Frielink tot CDTO - the right SIZE
Omoda benoemd Ewoud Frielink tot CDTO - the right SIZE
Jan 29 · fashionunited.nl
Omoda benoemt een Chief Digital & Technology Officer

Related Questions

What are Ewoud Frielink's main responsibilities as Chief Digital & Technology Officer at Omoda?
How has Ewoud Frielink's role evolved since he was appointed as E-Commerce Development Manager?
What are some of the recent technological developments that Ewoud Frielink is excited about at Omoda?
How does Ewoud Frielink plan to enhance customer experience at Omoda?
What collaborations or partnerships has Ewoud Frielink initiated at Omoda?
Ewoud Frielink
Ewoud Frielink, photo 1
Ewoud Frielink, photo 2
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Location

Amsterdam, North Holland, Netherlands