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Eytan Buchman
Building the world's global freight booking platform as Freightos' CMO. Lover of great storytelling, automation, freight puns and cookie dough.
Eytan Buchman is the Chief Marketing Officer at Freightos, a digital freight booking platform.4 He is an experienced B2B digital marketer who specializes in combining deep industry knowledge with digital marketing channels.2
Career at Freightos
Buchman has been with Freightos since its early stages, leading the marketing efforts from when the company had fewer than 10 employees to its current status as a Nasdaq-listed company.4 As CMO, he plays a crucial role in the company's growth and public presence.
Expertise and Approach
Eytan is known for his innovative marketing strategies and ability to generate leads.3 He has a passion for pairing deep industry insights with digital marketing techniques to drive business growth.12 His approach has been instrumental in keeping Freightos competitive in the digital freight booking space.
Additional Roles and Recognition
Beyond his primary role at Freightos, Buchman is also involved in:
- Investor Relations: He serves as the point of contact for CRGO Investor Relations at Freightos.27
- Public Speaking: Buchman is the host of a podcast called "Marketers in Capes".5
- Industry Commentary: He has been dubbed a "celebrity freight nerd" by the New York Times, highlighting his expertise in the logistics industry.5
Personal Interests
Outside of his professional life, Eytan has a few notable interests:
- He's a former IDF (Israel Defense Forces) Spokesman.5
- He has a fondness for tech, hummus, and the first taste of TicTacs.5
- Eytan also enjoys baking and has a particular love for cookie batter.6
Eytan Buchman's LinkedIn profile can be found under the username "buchman"3, where more details about his professional experience and connections within the industry can be explored.
Highlights
(Mis)Conception: You don't promote a brand by talking about yourself. Here's an amazing example of why that's wrong.
As part of my obsession with AI in logistics, I asked Ben Kozy from Airspace to share practical ideas about using AI and machine learning in logistics.
The post mostly talks about Airspace...but it still works beautifully for two reasons:
• 𝗧𝗵𝗲 𝗽𝗼𝘀𝘁 𝗱𝗲𝗹𝗶𝘃𝗲𝗿𝘀 𝘃𝗮𝗹𝘂𝗲, 𝗲𝘃𝗲𝗻 𝘁𝗼 𝗻𝗼𝗻-𝗔𝗶𝗿𝘀𝗽𝗮𝗰𝗲 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀. Ben freely shares advice that is helpful for any logistics provider or BCO, like what data points to feed into ML for better planning (shipment ready times, driver availability, lockout times, aircraft capacity, and more) • 𝗧𝗵𝗲 𝗽𝗼𝘀𝘁 𝗴𝗲𝘁𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗽𝗼𝗶𝗻𝘁. It doesn't beat around the bush and values the reader's time...which is rare these days. It provides real-world takeaways, including steps to take to approach AI projects within an organization as well as things to look out for.
Strong recommend giving it a read if you're into logistics and AI.
And thanks Sebastien Podgorski for the intro!
#supplychain #artificialintelligence
Aw, shucks. Thanks Yam Regev !!
