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Ezhilarasan Loganathan
P&G leader with extensive experience across Asia, Australia, and Africa
Ezhilarasan Loganathan is currently the Category Leader for Native North America at Procter & Gamble, a position he has held since March 2024. In this role, he is responsible for leading the Haircare and Bodywash categories, overseeing profit and loss (P&L) responsibilities, and providing multi-functional leadership from the San Francisco Bay Area.1
Loganathan has extensive experience in marketing and business leadership, spanning over 14 years across multiple continents, including the USA, Asia, Australia, and Africa. He has received numerous awards for his innovative marketing campaigns, including the Effies and the President's Circle Award from P&G for exceptional business results.1
Prior to his current role, he served as the Regional Head (Director) for Gillette & Venus in Sub-Saharan Africa, where he managed operations for 38 countries and achieved significant growth for P&G brands. He has also held leadership positions in South Africa and Indonesia, where he was instrumental in launching successful products and campaigns.1
Loganathan is also noted for his passion for developing people and organizational culture through the lens of neuroscience, providing training to various organizations, including P&G's executive board.1
Highlights
Working at Procter & Gamble is a privilege. What could be bigger? Working on Native. It’s one of the coolest, most innovative, purpose-driven, and fastest growing brands in the world. The last 3 months here have been an exhilarating learning experience.
We recently had our annual conference and culture awards. They are called Coconutty awards, after our most popular scent- Coconut & Vanilla (proving just how cool this place is 🙂). Unlike most business awards which are decided by a panel, these awards are nominated and voted by the entire organization (about 90+).
I feel grateful that the organization chose me for the ‘Respect’ award. This means a lot more to me than any business award / recognition. The leadership team of Vineet Kumar, Peter Choi, and Maria Rojas, embrace culture as the foundation of growth, making this a great workplace.
#gratitude
I’m starting a new position as Category Leader, Native North America at Procter & Gamble and have relocated to San Francisco, California. My sincere gratitude to Freddy Bharucha and Vineet Kumar for giving me this opportunity. Over the last 14 years with P&G, I had the privilege of leading businesses across Asia and Africa, with the support of some amazing leaders: Sami Ahmed, Vilo Trska, Fayyaz Rizvi, Kainaz Gazder, madhusudan gopalan, Agraj Sharma, Alicia Eggington, Binu Kovoor, Khalid Farid, Abhishek Desai. I thank them, all my managers, and team members, for shaping me to become worthy of this new role.
