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Fabian Castro

Marketing Exec for Early Stage Fintech

Fabian Castro is currently the Vice President of Marketing at Optifino, a position he has held since November 2023. In this role, he leads marketing efforts for an insurtech product that offers high-end permanent life insurance, utilizing machine learning and big data while maintaining a human touch. His focus is on building traction from the ground up in an industry that is undergoing significant transformation.12

Professional Background

Castro has over 11 years of experience at the intersection of marketing and innovation, particularly in sectors such as technology, media, consumer packaged goods (CPG), and entertainment. His career highlights include developing impactful marketing campaigns for major brands and startups, conducting consumer research, and helping brands engage effectively with their communities.1

Key Achievements::

  • Developed a campaign that connected mental health awareness with gardening, attracting 20 million new gardeners to Scotts Miracle-Gro in 2020.
  • Played a pivotal role in raising £1.125 million for Liverpool FC through NFT initiatives.
  • Contributed to Spotify's live ticketing strategy and helped Buchanan's Scotch Whiskey become one of Diageo's fastest-growing brands.1

Personal Interests

Beyond his professional endeavors, Castro is also a co-founder of HOMAGE Records, a Brooklyn-based record label focused on promoting new musicians and genres within global dance culture. He is passionate about photography and enjoys surfing, even in the winter months.1

Castro identifies as a code-switching Latin American originally from Houston who has embraced New York City as his home. He takes pride in his Peruvian heritage and aims to leverage his cultural insights to enhance brand marketing efforts.1

Highlights

Oct 11 · imagen.org
Fabian Castro - Imagen Foundation
Fabian Castro - Imagen Foundation

Related Questions

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How did Fabian Castro transition from working with big brands to startups?
What inspired Fabian Castro to co-found HOMAGE Records?
How does Fabian Castro integrate his cultural curiosity into his marketing strategies?
What challenges has Fabian Castro faced in the fintech industry?
Fabian Castro
Fabian Castro, photo 1
Fabian Castro, photo 2
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Location

New York, New York, United States