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Fabien Dupuis

Cofounder Independant.io & Digital Marketing Consultant

Professional Background

Fabien Dupuis is an innovative and driven digital marketing expert with a wealth of experience in the tech industry. His journey into the world of technology began at just 10 years old when he developed a passion for coding, notably through HTML and Dreamweaver, which laid the foundation for his career in Digital Marketing. After completing his studies, he graduated from IESEG School of Management, a prestigious institution known for nurturing leaders in business and management. Over the course of his career, Fabien has held prominent positions at major global brands, including LinkedIn and Google, where he provided insightful strategies to enhance clients' return on investment (ROI) through a variety of online advertising products.

In January 2018, Fabien took a bold step by launching his own digital marketing firm. Utilizing the valuable experiences and skills acquired while working with industry giants, he has committed himself to help clients reach their Sales and Marketing objectives. His focus encompasses comprehensive digital marketing strategies, leveraging platforms such as Google Ads, Facebook Ads, and LinkedIn Ads, alongside expert insights into investment strategies designed to maximize client performance.

Education and Achievements

Fabien's educational background reflects a strong foundation in the management and marketing fields. He completed his Bacalaureate in Sciences at Lycée Val de Durance, proceeding to earn a Bachelor of Business Administration (BBA) in Business Administration and a Master of Science in Management, Marketing from the esteemed Institut d'Economie scientifique et de Gestion. His academic pursuits also include further studies at Chulalongkorn Mahawitthayalai University, highlighting his commitment to growth and learning.

Throughout his career, Fabien has successfully collaborated with diverse organizations, providing key insights to businesses across various sectors. Some noteworthy references include Quickbooks (Intuit), a leading accounting software company, Tulo (Conforama), a mattress retailer, and Twinin, a human resources communication agency. His work extends to luxury real estate with Kretz and Partners, as well as the online training platforms LiveMentor and LearnUpon. Fabien's ability to adapt and apply his expertise in different contexts makes him a versatile asset for any organization seeking to innovate and expand in the digital landscape.

Achievements

In addition to his foundational educational experiences, Fabien is highly regarded for his extensive expertise in Digital Strategy, Digital Marketing, and Measurement. His skills encompass media audits, media mix recommendations, KPI definition, and specialized training. He excels in various aspects of digital marketing, including search engine marketing with Google Ads and Bing Ads, as well as social media advertising on platforms like Facebook and LinkedIn. His proficiency also extends to display and video advertising through the Google Display Network and YouTube, paired with robust A/B testing methodologies utilizing Google Optimize and A/B Tasty.

Moreover, Fabien is adept at creating user-friendly websites through platforms like WordPress, enhancing clients' online presence. In terms of measurement and analysis, he employs web analytics tools such as Google Analytics and Adobe Analytics, alongside effective tag management with Google Tag Manager. Diversified reporting efforts using Google Data Studio and Tableau demonstrate his ability to translate complex data into actionable insights, empowering his clients to make informed decisions.

Throughout his career, Fabien has continuously demonstrated his aptitude for tracking and improving performance across various campaigns. His collaborative spirit and leadership capabilities were notable during his tenure as a former Business Partner at WILCO, a well-respected entity in the digital services industry. Prior to that, he played a pivotal role as a Strategic Account Lead for Google Analytics 360 Suite at Google, which allowed him to further refine his skills in account management and client advisory services.

Fabien’s reputation as an effective salesperson was solidified during his time at Google, where he held multiple positions, including Senior Sales Account Manager and Sales Account Manager for large customer sales in the technology sector, as well as Campaign Manager at LinkedIn, where he optimized advertising strategies for numerous businesses.

Beyond his former corporate roles, Fabien exemplifies entrepreneurial spirit as a co-founder of independant.io and as a freelance consultant for online acquisition and growth hacking, showcasing his desire to innovate and drive success in every venture. This varies greatly from his earlier experiences, which began with a position as a Junior Consultant in Marketing at Efficient Motion and advanced through various roles, leading to significant positions at major firms like Toshiba.

Overall, Fabien Dupuis stands out as a passionate advocate for the digital marketing field, leveraging his expansive background to drive success for his clients. His multifaceted expertise is complemented by his dedication to crafting personalized strategies that resonate with contemporary digital environments. Through his professional journey, Fabien continues to inspire others in the tech realm while helping businesses thrive in an ever-evolving digital landscape.

Related Questions

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Fabien Dupuis
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Location

Greater Paris Metropolitan Region