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FADI SHUMAN

Global Ecommerce Consultant | D2C Growth Strategist & Founder

Fadi Shuman is an Ecommerce & Digital Transformation Director with over 20 years of experience in the field.

Specializing in scaling premium retail and direct-to-consumer (d2c) brands, Fadi co-developed and launched HUX, a successful direct-to-consumer health brand.

His expertise lies in adapting strategies to the ever-evolving ecommerce landscape, with a focus on direct-to-consumer and Fast-Moving Consumer Goods (FMCG).

Fadi has worked with a variety of global brands and retailers including Net-a-Porter, Unilever, GSK, Samsung, LVMH, and WPP.

Apart from consultancy, he is an experienced ecommerce trainer, empowering teams with real-world insights and helping shape effective ecommerce strategies.

Fadi has a background in Economics & Computing from Oxford Brookes University and has held various roles in notable organizations such as Swiss Mountain Rescue, HUX, and Born Group.

He has also been involved in founding and co-founding ventures like Ecommerce & Co, Fountain Worldwide, and Kami Media Ltd.

Fadi's career journey includes positions such as Ecommerce Director, Co-Founder, Global Chief Digital & Ecommerce Officer, and Founder/CEO, showcasing his diverse skill set and leadership roles.

FADI SHUMAN
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Location

London, England, United Kingdom