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Faisal Masud

ceo at fabric

Faisal Masud is a technology executive with extensive experience in e-commerce and digital transformation. He currently serves as the Senior Vice President and President of WW Digital Services at HP, after previously being the CEO of fabric, a headless commerce platform.13

Professional Background: Masud has an impressive career spanning multiple leading technology companies:

  • Worked at Amazon from 2002-2011, where he helped build AmazonWarehouse and co-founded AmazonBasics
  • Held leadership roles at eBay, Groupon, and Staples
  • Served as Chief Operating Officer at Wing (an Alphabet moonshot company)
  • CEO of fabric from August 2020 to May 2023124

Notable Achievements:

  • At fabric, he led a significant transformation, growing the company's revenue by 800% year-over-year
  • Raised $100 million, bringing the company's valuation to $850 million
  • Rebranded fabric with a focus on clear messaging and internal company principles3

Current Positions:

  • SVP & President of WW Digital Services at HP (September 2023 - Present)
  • Board Member at Crafty and fabric45

Masud holds a bachelor's degree in business administration from Southeastern University and is known for his expertise in building and scaling e-commerce businesses.2

Highlights

Jul 10 · missionnorth.com
Faisal Masud, fabric CEO, on Starting Rebranding Internally, the ...
Faisal Masud, fabric CEO, on Starting Rebranding Internally, the ...
Sep 15 · geekwire.com
Tech Moves: Former Fabric CEO joins HP as president and SVP of ...
May 12 · cnbc.com
Lessons from Amazon and Google helped build this $1.5 billion start ...
Lessons from Amazon and Google helped build this $1.5 billion start ...
Fabric names Restoration Hardware CTO to executive role - Puget Sound Business Journal (Seattle)
Sep 29 · Business Insider
Best Pitch Decks Use 11 Strategies to Get Funding From VCs - Business Insider

Related Questions

What are Faisal Masud's key achievements at fabric?
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What challenges did Faisal Masud face when he first joined fabric?
How has fabric's valuation changed under Faisal Masud's leadership?
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Faisal Masud
Faisal Masud, photo 1
Faisal Masud, photo 2
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Location

Seattle, Washington, United States