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Farah AbdelBaki

Performance Marketer at Fabrea Home

Professional Background

Farah AbdelBaki is an accomplished professional with a profound background in innovation management, marketing, and leadership within various entrepreneurial ecosystems. She embarked on her career focusing on entrepreneurship in Egypt, engaging with notable organizations such as AWTAD, RiseUp, and The Greek Campus. These experiences provided her with a robust foundation in nurturing startups and guiding innovative initiatives. With a strategic mindset and an affinity for collaborative growth, Farah later transitioned into the digital realm, where she significantly impacted Fabrea Home by spearheading its digital transformation and optimizing its e-commerce operations.

As a co-founder of Imagine If, alongside prominent environmental advocates Omar Samra and Ahmed Gabr, Farah seamlessly integrated her love for entrepreneurship with a commitment to sustainability. This venture became a crucial platform for promoting environmental awareness and sustainable practices in her community. Currently, she serves as the Marketing Lead at VeryNile, where her role encompasses leveraging her extensive skills to enhance the organization’s outreach and commitment to environmental sustainability. Farah's career highlights the intersection of innovation, marketing, and sustainability, showcasing her dedication to making a positive impact in both the entrepreneurial and environmental spheres.

Education and Achievements

Farah AbdelBaki holds a Bachelor of Business Administration (B.B.A.) with a specialization in Innovation Management from The German University in Cairo, where she developed a strong foundation in business principles and creative problem-solving. Prior to her university studies, she attended Maadi Narmer School, achieving her IGCSE, an indication of her commitment to educational excellence from a young age.

Throughout her career, Farah has accumulated a wealth of knowledge and experience that underpins her professional achievements. From her role as the Marketing Communications Lead at VeryNile, where she effectively marketed the organization’s sustainability initiatives, to her earlier experiences as a Business Development Consultant and Brand Manager at Fabrea Home, Farah has demonstrated her versatility and ability to adapt to different roles within fast-paced environments. Each of her positions has equipped her with unique insights into market dynamics, allowing her to contribute effectively to the organizations she has been part of.

Achievements

Farah's various roles have not only shaped her career but have also led to significant contributions within the organizations she has worked with. At The Greek Campus, for instance, she was instrumental in fostering innovation and development for emerging startups in Egypt, acting as a bridge connecting entrepreneurs to resources and opportunities. Her tenure as the Global Partnerships Manager at RiseUp Summit further reflects her capabilities in building and cultivating strong relationships within the entrepreneurial ecosystem, working to create pathways for collaboration and growth.

In her current position with VeryNile, Farah is making strides in how the organization communicates its mission, driving campaigns that resonate with diverse audiences. Her involvement in the environmental sector and her continuous commitment to fostering a sustainable future through strategic marketing initiatives encapsulates her vision for a better world. Every role she has undertaken emphasizes her passion for innovation, dedication to environmental causes, and her exceptional marketing skills, positioning her as a leader and change-maker in her field.

Highlights

Aug 13 · linkedin

Over and over again it’s the same story. Startups don’t have the teams or time it takes to be on top of the content creation and social media game besides running their business operations.

Running shoots can be very time consuming and expensive. I bet they don’t have that much ad money to burn so the content MUST be good and plenty for their engagement rate not to drop!

If you don’t post GOOD content and OFTEN you will be forgotten (especially without a good ads budget) 😔

Day by day I am teaching myself how content creation for startups can make sense with their tiny teams and little budgets.

If anything worked for you, tell me below 👇

Jul 29 · linkedin

في ذكرى الثانيه لوفاة أحمد تهامي رحمة الله عليه🙏

———————-

أول مرة قابلت تهامي افتكرته شارب حاجة من كتر ما كان مهايبر و مجنون!

‏‎عرفت بعدها بفترة إنه عمره ما شرب أي حاجة في حياته و إن دي تركيبته الطبيعية!

فضلت اسبوع مش مصدقة… لإن ‎دي معجزة بالنسبة لواحد من و هو مراهق كان مسؤول عن نفسه من ساعة ما كان في مدرسة داخلية لحد ما دخل الجيش و بعدها راح يعيش بعيد عن أهله في القاهرة. ولا كان بيعرف يطبخ أو يكوي… بس كان عارف يعيش الحياة صح!

‏‎الفكرة إن تهامي ماكنش محتاج يشرب حاجة لأن بنزينه كان في إنه يعيش الحياة و يخدم الناس بروحه و يسعدهم

‏‎كان عايش اللحظة لدرجة إنه على طول الوقت متأخر على مواعيده… عمره ما خلص حاجة في معادها، بس لما كان بيديك وقته، كان بيركز معاك كأنك الوحيد في الكون!

في مرحلة ما تهامي اتحرق 🔋من كتر ما كان بيدي الناس و مابيخدش في المقابل أي حاجة لدرجة إن شك في نفسه و في كل حاجة لأن شخصيته كانت بتتمحور حوالين فكرة إنه يعيش لخدمة غيره!

بعدها بفترة شحن تاني و رجع يغرقنا بحبه و كرمه..

تهامي كان رمانة الميزان مبين صحابة…. بيحل خناقات، يخلص جوازات، يشتري لابتوبات (كتير أوي)، يجيبلنا فرص عمل، أو أي فرص على الإطلاق تحسن حياتنا!

هو و صحابه كانه حرفيا يفدوه بعض بحياتهم…..هيديلك الي انت محتاجه عمياني كدة حتى لو الناس شايفاه كتير أوي أو غير عقلاني! 🤭

كان في فترة فقد شغفه و جاله أكبر فترة اكتئاب و أسئلة وجودية!

مكنش قادر يشتغل و فلوسه خلصت.. و في الفترة كل أصحابه كانوا في ظهره كلنا لحد ما ربنا كرمه بفرصة حالا و تألق فيها بشكل مش طبيعي و كبر بسرعة جداً!

تهامي شاف فيا و في الحواليه الي هما مش شايفينه في نفسهم! هو حرفيا غير حياتي، خلاني اجرأ، خلاني مبدعة، و خلاني حرة!

هو الي شجعني أسيب شغلي و ابقى فريلانسر!

بس مافيش درس علمهولي اكبر من إزاي احب من غير ما استنى حاجة في المقابل ♥️

حولني من شخص ناشف و بارد لإنسانة دافية و بتحس بالناس😇

فلو لاقتني بساعدك حتى لو معرفكش كويس، اعرف ان كان ليا صاحب اسمه تهامي علمني اعمل كدة! و يا ريت تكمل مسيرته و تدي الناس من غير حساب دي بصمة و آثر تهامي❤️

Related Questions

How did Farah AbdelBaki leverage her education in Innovation Management to influence her career path?
What strategies did Farah AbdelBaki implement during her tenure at Fabrea Home to drive e-commerce success?
Can you share insights on how Farah AbdelBaki transitioned from entrepreneurship to sustainability with the founding of Imagine If?
What are some of the key challenges Farah AbdelBaki faced while working with various startups in Egypt?
How has Farah AbdelBaki's role as Marketing Lead at VeryNile shaped the organization’s approach to environmental sustainability?
In what ways does Farah AbdelBaki intend to integrate her marketing expertise into her ongoing work at VeryNile?
Farah AbdelBaki
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Location

Cairo, Egypt