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Farah Jesani

Founder & CEO | Building a South Asian beverage brand starting with chai

Farah Jesani is the founder and CEO of One Stripe Chai Co., a South Asian beverage brand that specializes in authentic, small-batch masala chai concentrates and blends.13 She launched the company in 2015 and has been working on it full-time since 2018.36

Jesani's background includes:

  • Daughter of South Asian immigrants1
  • Graduated from the University of Georgia's Terry College of Business6
  • Previously worked in tech consulting in New York City1
  • Moved to Portland, where she became interested in the specialty coffee scene1

Her journey to founding One Stripe Chai began when she noticed a lack of high-quality, authentic chai in coffee shops. Drawing from her Indian heritage, where chai was a daily ritual, Jesani set out to create a chai concentrate that would bring the beverage back to its South Asian roots.13

Key aspects of One Stripe Chai Co.:

  • Sources high-quality, ethically grown Indian tea from Chota Tingrai estate in Assam4
  • Initially focused on B2B sales to coffee shops
  • Pivoted to direct-to-consumer sales during the COVID-19 pandemic2
  • Expanded product line to include DIY chai kits and other at-home products2

Jesani is passionate about authenticity in her products and connecting with the South Asian diaspora through her brand.2 She is currently based in Los Angeles, California, where she lives with her husband and daughter.5

Highlights

Jun 9 · NBC News
45+ AAPI-owned food and beverage brands to shop online - NBC News
45+ AAPI-owned food and beverage brands to shop online - NBC News
Dec 23 · consumer.haus
One Stripe Chai - — Consumerhaus
One Stripe Chai - — Consumerhaus
How a Beverage Company Found D2C Success in the Pandemic ...
May 3 · TODAY
How food brands are helping India amid COVID-19 crisis - TODAY
Apr 25 · bitbean.com
Farah Jesani of One Stripe Chai - Bitbean
Farah Jesani of One Stripe Chai - Bitbean

Related Questions

What inspired Farah Jesani to start One Stripe Chai?
How did Farah Jesani transition from a consulting job to entrepreneurship?
What challenges did Farah Jesani face when launching One Stripe Chai?
How did the pandemic impact One Stripe Chai's business model?
What makes One Stripe Chai's masala chai blend unique?
Farah Jesani
Farah Jesani, photo 1
Farah Jesani, photo 2
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Location

Los Angeles, California, United States