Suggestions
Farah Sheikh-Ogoe
Award-winning Brand Leader | ex Peloton, Squarespace, JPMC
Farah Sheikh-Ogoe is a seasoned brand leader with over 14 years of experience in integrated marketing, production, and full funnel brand executions.
She excels in developing, producing, and executing brand campaigns that emphasize values, boost awareness, and expand reach.
Farah's expertise includes crafting brand-defining narratives that resonate with target audiences and drive tangible business outcomes.
She is dedicated to leveraging audience insights to create compelling campaigns that foster business growth, elevate underrepresented communities, and influence cultural dialogues.
Farah Sheikh-Ogoe has received industry accolades such as an Emmy Award and a Cannes Silver for her impactful work spanning tech, finance, personal wellness, and non-profit sectors.
Her proficiency lies in various facets of the consumer experience, encompassing brand strategy, brand management, production, digital marketing, community engagement, experiential marketing, strategic partnerships, communications, and navigating complex organizational structures.
She also leads a community focused on Black and brown individuals passionate about natural wine, music, and their convergence, reflecting her cultural inquisitiveness and diversity.
Highlights
🧼 i’m not usually one for linkedin soapbox moments BUT!
📣 since announcing my new position i’ve noticed an uptick in connection requests, messages from people i haven’t spoken to in awhile, and general interest in my career (all through this platform)
⚖️ i also know the market feels scary and unbalanced right now - that being on the hunt can be worse than waiting underground for the G train in july (never ending, very uncomfortable, panic inducing…)
🗣️ so, my advice (in addition to using this powerful platform to connect with folks) is to get off linkedin, reach out to someone in your network (your ACTUAL network)…a former manager you really grew under, a peer that you were in the trenches with, someone you have a real, vested interest in!! and CONNECT!
🚶🏽go for a walk, get coffee, get on the phone - do whatever but actually connect. a network requires investment, intention, and works both ways. it doesn’t jusy come down to favors and asks and referrals when you need them
🔗 all that to say - if you want to connect i’m open, but you might find more value in someone you already know
🫶🏽 shout out to my network for all the support during (and before and after) my search - i know y’all know who you are!
✨Today was my first day at Meta - I know, I’m surprised too! ✨
🛣️ Life has a funny way of showing you a path forward when you stop looking so hard for it.
🍷 I spent the last year and some change working in the wine world, building Notes International with my partner, and using Meta products to build our business and engage with our community.
💼 And now, I’m joining the company as a Brand Manager for Creator Marketing.
🔮 I’m excited to see what the future holds, and can’t wait to help more incredible creators reach their audience ✨
