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Fatma Collins

Co-Founder & CEO at Ten Little

Fatma Collins is the CEO and Co-Founder of Ten Little, a company focused on simplifying the shopping experience for parents of growing children. Ten Little is recognized as a predictive recurring commerce platform that personalizes shopping for kids’ essentials, addressing the challenges parents face as their children grow and their needs change.24

Background and Education

Fatma has over 15 years of experience in product management and entrepreneurship. She holds an MBA from the Massachusetts Institute of Technology (MIT) Sloan School of Management and a Bachelor's degree in Economics from Grinnell College. During her time at MIT, she was actively involved in the Entrepreneurship and Innovation Club and was recognized as a Siebel Scholar.146

Professional Experience

Before founding Ten Little, Fatma held several key positions in prominent companies:

  • VP of Product at Artsy: She led product, design, and data organizations, launching the company’s first global transactional marketplace.
  • Head of Product at Jet.com: Here, she was instrumental in building products for retail partners during the company's rapid growth phase.
  • Director of Product Management at Rakuten: Fatma spearheaded initiatives like universal checkout and cross-border e-commerce solutions.146

Ten Little

Ten Little was co-founded with Julie Rogers, inspired by their shared experiences as mothers struggling to find suitable products for their children. The platform aims to reduce the overwhelm associated with parenting by providing curated, non-toxic essentials tailored to each child's developmental stage.345 The company emphasizes eco-friendly practices and collaborates with brands that align with its mission to support healthy child development.23

Personal Life

Fatma is also a mother to her son, Gray, and she continues to advocate for better solutions in children's products through her work at Ten Little.47

Highlights

Mar 20 · theorg.com
Fatma Collins - CEO & Co-founder at Ten Little - The Org
Fatma Collins - CEO & Co-founder at Ten Little - The Org
Oct 9 · tenlittle.com
Ten Little | Healthy for Kids, Easy for Parents
Jul 21 · ourcrowd.com
Ten Little Company Profile: Overview and Full News Analysis
Sep 15 · mini-magazine.com
20 Questions with Ten Little Co-Founder Fatma Collins
20 Questions with Ten Little Co-Founder Fatma Collins

Related Questions

What inspired Fatma Collins to start Ten Little?
How does Ten Little's predictive platform work?
What are some unique features of Ten Little's marketplace?
How did Fatma Collins' experience at Artsy influence her role at Ten Little?
What challenges did Fatma Collins face while building Ten Little?
Fatma Collins
Fatma Collins, photo 1
Fatma Collins, photo 2
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Location

Los Angeles, California, United States