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Fatma Collins

Co-Founder & CEO at Ten Little

Fatma Collins is the CEO and Co-Founder of Ten Little, a company focused on simplifying the shopping experience for parents of growing children. Ten Little is recognized as a predictive recurring commerce platform that personalizes shopping for kids’ essentials, addressing the challenges parents face as their children grow and their needs change.24

Background and Education

Fatma has over 15 years of experience in product management and entrepreneurship. She holds an MBA from the Massachusetts Institute of Technology (MIT) Sloan School of Management and a Bachelor's degree in Economics from Grinnell College. During her time at MIT, she was actively involved in the Entrepreneurship and Innovation Club and was recognized as a Siebel Scholar.146

Professional Experience

Before founding Ten Little, Fatma held several key positions in prominent companies:

  • VP of Product at Artsy: She led product, design, and data organizations, launching the company’s first global transactional marketplace.
  • Head of Product at Jet.com: Here, she was instrumental in building products for retail partners during the company's rapid growth phase.
  • Director of Product Management at Rakuten: Fatma spearheaded initiatives like universal checkout and cross-border e-commerce solutions.146

Ten Little

Ten Little was co-founded with Julie Rogers, inspired by their shared experiences as mothers struggling to find suitable products for their children. The platform aims to reduce the overwhelm associated with parenting by providing curated, non-toxic essentials tailored to each child's developmental stage.345 The company emphasizes eco-friendly practices and collaborates with brands that align with its mission to support healthy child development.23

Personal Life

Fatma is also a mother to her son, Gray, and she continues to advocate for better solutions in children's products through her work at Ten Little.47

Highlights

Feb 7 · linkedin

My home country Turkey has been hit by devastating earthquakes reaching magnitudes of 7.8. More than 35,000 people have lost their lives and millions of families are in need of humanitarian assistance. My heart is with everyone in Turkey and Syria affected by the earthquakes.

Thank you for everyone who reached out and asked how they can help. Please consider donating via these organizations:

  • Turkish Philanthropy Funds - US based organization that is gathering earthquake relief funds which are being distributed to several organizations listed at the link: https://lnkd.in/gKjjJqrJ

  • Ahbap - One of the most active and transparent volunteer networks in the region focusing on shelter, food and medical supplies: https://lnkd.in/gF8WbZwM

  • AKUT – Voluntary search, assist and rescue organization https://lnkd.in/gcS3yJ37

Oct 19 · linkedin

Every child is unique. At Ten Little, we celebrate that. I am proud of our team for launching our Adaptive Program this week which enables families to easily adapt their little one's Ten Little shoes to accommodate orthotics and braces.

Related Questions

What inspired Fatma Collins to start Ten Little?
How does Ten Little's predictive platform work?
What are some unique features of Ten Little's marketplace?
How did Fatma Collins' experience at Artsy influence her role at Ten Little?
What challenges did Fatma Collins face while building Ten Little?
Fatma Collins
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Location

Los Angeles, California, United States