Suggestions
Fayez Mohamood
Fayez Mohamood is the Co-Founder and CEO of Bluecore, a multi-channel personalization platform for retailers.12 He co-founded the company in 2013 with Mahmoud Arram (CTO) and Max Bennett (SVP of Product).13
Prior to Bluecore, Mohamood held several positions:
- Head of Product at BigDoor Media, Inc. (September 2011 to January 2013)2
- Software developer at The MathWorks (June 2008 to September 2011)2
- Microprocessor design engineer at AMD (June 2006 to June 2008)2
Mohamood's educational background includes:
- MS in Electrical and Computer Engineering from Georgia Institute of Technology2
- BS in Computer Engineering from New Jersey Institute of Technology2
Under Mohamood's leadership, Bluecore has achieved significant growth:
- The company works with over 400 brands and retailers46
- It has captured 47 billion real-time behavioral events4
- Bluecore has driven over $1 billion in customer revenue across 230 million transactions4
Mohamood has been recognized for his entrepreneurial achievements:
- Named an Entrepreneur Of The Year® 2021 New York Award finalist by Ernst & Young LLP5
- Named to the Entrepreneur Of The Year® 2022 New York list by Ernst & Young LLP6
His LinkedIn username is fayezmohamood, as mentioned in the query.
Highlights
We’ve invested in customer identification in part because we knew it would help retailers drive repeat purchases. And our first-ever Benchmarks Report shows just how powerful identification is. We found that retailers with ID rates above 40% had repeat purchase rates that were 53% higher than average. Retailers with ID rates of less than 10% saw repeat purchase rates that were 33% lower than average. This is true no matter what retail vertical you are in.
We also found that one-and-dones are everywhere and they’re everyone’s problem. 74% of buyers only purchase once. But that also makes them your best opportunity to drive more ROI from your existing customer file.
Which brings us back to identification: To convert those 74% of buyers into repeat customers, you need to be able to identify them. If you don’t know what your identification rate is, or how to increase it, you’re at huge risk of falling behind.
You can read the full report here: https://bluecre.co/3w0ylrT. And you can learn how to improve your identification rate by getting in touch with me or anyone on my team.
I'm very excited to welcome Shivani to Bluecore's Board of Directors. As a company that is completely focused on retail, we felt it was important to have that voice and direction at the board and very excited that we have Shivani's expertise around the table. Welcome Shivani!
