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Federico Presicci
Highlights
2016: Left Italy for England - couldn't speak English. 2016: People told me I was crazy and couldn't find a job. 2017: Working in a coffee shop on minimum wage. 2018: Graduated from a top UK business school. 2019: Landed a corporate job in sales. 2020: Became a top sales performer. 2020: Anxiety & depression hit me like a train at full speed - went deep within 🧘🏽 and discovered healing. 2021: Became a Sales Trainer - onboarded 200+ sellers. 2022: Became a Sales Enablement Manager. 2023: Became a Director of Sales Enablement. 2023: Diagnosed with a heart arrhythmia 🫀 - realised a medical label doesn't define you, and promised myself I'd live authentically and chase my dreams without limits. 2023: Started my blog, The Enablement Insight - connected with some of the best enablement leaders. 2024: Personal income surpassed six figures per year and in the best shape & health of my life 💪
Every "no", every setback, every obstacle, pushed me to go deep and become a better version of myself.
Throughout my journey, I suffered a lot. But I still remember a phrase a dear friend shared with me once:
"Don't pray for an easy life, pray for strength to endure a difficult one."
If you are suffering, know it's temporary. Keep moving one step at a time. Take it day by day.
If you are aspiring to something big, know we’re all in the middle of writing our own stories. The only limitations are the ones you pose on yourself.
May you find the strength to endure. May your ambition be greater than your fears. May you realise that our potential is limitless.
Much love,
Fede 🙂
#motivation #personaldevelopment #personalgrowth
Do you want to hire and develop top-tier SDRs & AEs?
For SDRs, focus on these crucial areas👇
• Product knowledge • Adaptability & resilience • Industry & competitive expertise • Sales & buying process know-how • Customer-centric business acumen • Time management & goal-setting • Early-stage qualification • Prospecting mastery
For AEs, focus on these👇
• Demo • Discovery • Prospecting mastery • Adaptability & resilience • Industry & competitive expertise • Sales & buying process know-how • Opportunity & process management • Interdepartmental communication & collaboration • Customer-centric business acumen • Time management & goal-setting • Qualification (e.g., MEDDPICC) • Account management • Product knowledge • Closing
I've created an SDR and an AE competency framework that delves deeper into them.
Want to explore it?
Simply drop "SDR & AE competencies" in the comments, and I'll DM them to you.
📌 PS: Any competency areas I missed on the list?
#sales #salesenablement #ae #sdr
