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Felicia Evans

Product & Marketing

Felicia Evans is a versatile professional with a background that spans product management, marketing, and business development. She started her career at Intuit, gaining experience in various business units, and later transitioned to Eventbrite where she focuses on driving user growth and engagement from both marketing and product perspectives. At Eventbrite, Felicia collaborates with the data team to enhance event discovery and distribution through personalized newsletters, social notifications, and event classification. She also leads the acquisition channel for new event organizers and has worked on projects like widgets, landing pages, and post-purchase flows. In marketing, Felicia has spearheaded vertical campaigns, optimized Adwords campaigns, redesigned landing pages, tested retargeting strategies, and automated reports. With a strong foundation in Human-Computer Interaction, she is passionate about user research, surveys, wireframing, prototyping, and testing. Felicia holds a BS in Symbolic Systems with a focus on Human-Computer Interaction from Stanford University and has also pursued studies in oil painting and apparel design at the Rhode Island School of Design. Her past roles include VP of Product at EatWith, Principal Product Manager, Senior Product Manager at Eventbrite, and various positions at Intuit. She is known for driving analyses, presenting recommendations, and deepening user understanding through hands-on engagement with data.

Highlights

May 16 · The Robesonian
College recognizes owner of Sweet Candy Cafe - The Robesonian
Felicia Evans
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Location

Stanford, California, United States