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felicity long

Partner @ Bain & Company | IPA Woman of Tomorrow | Cannes Judge

Felicity Long is a seasoned professional with over 15 years of experience in media and marketing, currently serving as a Partner at Bain & Company. Her expertise lies in mobile advertising, digital strategy, integrated marketing, and media buying, where she assists clients in achieving their business objectives and enhancing their digital capabilities. Prior to her role at Bain & Company, Felicity held the position of Global Chief Digital Activation Officer at MediaCom, overseeing digital activation and innovation for both the agency and its clientele. She has garnered recognition as an IPA Woman of Tomorrow, a prestigious accolade honoring emerging female leaders in the industry. Felicity studied Media, Business, and Popular Culture at the University of Northampton, graduating with a 2:1.

Highlights

Jul 3 · linkedin

Our time at this year's Cannes Lions Festival of Creativity was truly inspiring. We had the opportunity to meet with marketing leaders from around the world and exchange ideas on the many developments transforming modern marketing. Our conversations focused on three major trends: the impact of generative AI, the balance of brand and performance, and the remarkable power of experimentation at scale. We invite you to check out our highlights, which include conversations with leading CMOs at the Festival and a recording of our recent webinar. We're looking forward to seeing you at Cannes Lions next year! https://atbain.co/45NK8Ho

Jun 10 · linkedin

For decades the fear of missing out has powered the decision-making of buyers and marketers alike. But new research from LinkedIn, Bain and Newton X reveals a more powerful force: Fear of Messing Up. At this year’s Cannes Lions, Bain Partner Jamie Cleghorn and Minjae Ormes, VP Marketing, LinkedIn, will host a session exploring how brands can #MeetTheMoment of a $38B B2B ad market by using data to make smarter decisions, understand customer needs to create a successful B2B marketing strategy, and more. https://atbain.co/3KxFkvT #BainatCannes

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Location

London, England, United Kingdom