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Felipa Monteiro

Strategy Professor & Academic Director at INSEAD

Felipa Monteiro is a seasoned Head of Digital Marketing with over 13 years of experience in the luxury, beauty, and fashion industry, specializing in defining marketing strategies for global markets.

Her expertise includes leading ecommerce site and app launches, as well as handling digital transformation projects across various regions such as Europe, the Middle East, the US, Canada, China, and South Korea.

With a background in Ecommerce trade and Media Communications, Felipa excels in various areas such as Paid Search, SEO, CRM, Social Media, Influencer Management, Affiliate Marketing, App Marketing, OOH, and Print.

Felipa's educational journey includes studying International Baccalaureate at St. Julian's School in Portugal and earning a BA in Business Management with a 2.1 degree from the University of Surrey.

Throughout her career, Felipa has held key positions in reputable organizations, including Ecommerce Marketing Manager at SEPHORA, Senior Digital Marketing Manager at OUNASS within the Al Tayer Group, Head of Digital Marketing at Mulberry England, Digital Marketing & Social Media Specialist at ASOS.com, Account Manager at Steak, and Senior Search and Media Planner/Buyer at i-level.

Highlights

Jan 11 · linkedin

Honoured to have our Dior Addict Virtual Try-on YouTube campaign featured on Think With Google!

Thank you to the Google and Publicis teams for this exciting collaboration! Special thanks to Claudia Raya-Garcia for all her hard work & making it happen. To many more innovations in 2024!

Claudia Raya-Garcia Violetta Tohmé Maria Paul Ilgaz Yakar Joelle Samaha PAULINE RADY Wesam Ayyash Joud Boksmati Mustafa Temsah Dylan Temple-Heald Anam Amin Anastasia Shcherbinina Angela Hundal Lefteris Savva Josette Ghorra Joe Philippe Yazbeck Omar Madi Abdulrahman Hachem Ahmed Murtadha

Apr 27 · linkedin

Excited to celebrate Eid with the launch of a new Snap Lens, featuring our Dior Eid makeup Look by Peter Philips. A first for Dior Middle East!

Special thanks to everyone who supported this project, from Snapchat to Dior Innovations team, Dior Makeup team and Publicis SparkFoundry.

https://lnkd.in/dcBif_UP

Yara Daccache Sultan Shaheen Mohammed Bouarib Hasan Shah Uzair Ahmed Rilee Palmer Arthur Poulain Audrey Cox marcello mastrogiacomo Nina Pumpalovic Adrian Corsin Myriam Hachem - CDMP Mia Daher Youmna CHEHAB Lynn Sidani Maria Paul PAULINE RADY Claudia Raya Garcia Constance Raboulin (Pinon) Sophie Prot

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Felipa Monteiro
Felipa Monteiro, photo 1
Felipa Monteiro, photo 2
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Experience

Senior Affiliate Professor of Strategy at INSEAD (May 2019 - Present)
Academic Director of the Global Talent Competitiveness Index (GTCI) at INSEAD (May 2018 - Present)

Education

Ph.D. from London Business School (2002 - 2008), MSc from Coppead - Universidade Federal do Rio de Janeiro (1996 - 1998), MBA Exchange Student at UCLA Anderson School of Management (1996 - 1997), LLB

Location

Singapore