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Felipe Capella
CEO at Loadsmart
Felipe Capella is the CEO and co-founder of Loadsmart, a prominent freight tech startup valued at $1.3 billion in its latest Series D funding round, with support from notable investors like Maersk, Ports America, TFI, and BlackRock.
He has been instrumental in shaping the product strategy and development of Loadsmart from its inception, leading a talented team dedicated to revolutionizing the logistics industry.
Felipe was recognized for his entrepreneurial acumen by Goldman Sachs, being named one of the Most Exceptional Entrepreneurs of 2023 at the Builders and Innovators Summit. He was also a finalist for EY's Entrepreneur of the Year award in the Midwest for consecutive years, 2021 and 2022.
Prior to his role at Loadsmart, Felipe advised companies on corporate strategy and M&A in Brazil and New York at Sullivan & Cromwell for 8 years. He later joined the Inter-American Development Bank in Washington, where he provided counsel on sovereign guaranteed development projects for Latin American countries.
His academic achievements include Master's degrees from the University of Pennsylvania, Universidad Francisco de Vitoria in Spain, and an MBA from Fundacao Getulio Vargas. Felipe also taught Bankruptcy & Restructuring at the law school of the Federal University of Santa Catarina and was honored with a Professorship.
Felipe Capella's educational background encompasses studies in Law & Business at The Wharton School, Master in Laws from University of Pennsylvania Carey Law School, Business Law from Universidad Francisco de Vitoria, and an MBA in Management from FGV - Fundação Getulio Vargas. He holds Bachelor degrees in Law and Accounting from various prestigious universities.
Throughout his career, Felipe has held key positions in organizations such as Loadsmart, Duelus.com, Inter-American Development Bank, Sullivan & Cromwell LLP, and has also served as a Professor at Santa Catarina Faculty, focusing on Bankruptcy and Restructuring. He was a valued Partner at Capella & Jardim Attorneys at Law.
Highlights
Ten years ago, Ricardo Salgado and I began a journey in a small New York City apartment that would grow into something. I spent six months sleeping on Ricardo's couch as we started Loadsmart. At that time, we were focused solely on providing Freight Brokerage services to shippers with a new technology framework. We were the first company to offer instant pricing and booking for Full Truckload (FTL) shipments in the US, with TMS API integrations to enable a fully dynamic flow. This practice, once seen as risky and bound to fail, has become standard in the industry. The journey hasn’t been without its challenges. Many early competitors in the space either pivoted or closed their doors, while some legacy players jumped into "technology" by becoming resellers of third-party tech. Loadsmart, however, has managed to stay the course by evolving its strategy to include broader logistics solutions with flavors of managed services and proprietary shipper-facing software. This more comprehensive approach, with the right mix of tech and services, has helped the company remain resilient and continue to grow even in challenging times when traditional players present year-over-year decline. Today, Loadsmart’s logistics offerings span Planning, Optimization, and Execution to Gate, Yard, and Dock solutions, ending with Audit & Pay capabilities. The company deploys the best mix of services and technology customized to the shipper, no matter the size. From SMB shippers looking for single-point products to enterprise-grade organizations with complex and unique supply chain challenges, Loadsmart can craft a bespoke solution or plug-in a ready-made technology set without overcomplicated implementation. Rather than seeking traditional west coast venture capital, we chose to partner with strong logistics players for investment. Companies like Maersk, Ports America, CSX, TFI, and The Home Depot have provided crucial support, helping Loadsmart to expand its capabilities. Financial discipline has always played a key role in Loadsmart’s success. With more than one hundred million dollars in cash available, the company is probably one of the best positioned to lead the future of freight - investing in new technology and expanded services. These investments include order optimization, vendor portals, yard management, AI intelligence and payment solutions, all aimed at reducing the freight spend of our customers while digitizing their transportation processes. Our experience shows the importance of combining industry knowledge with deep technology expertise. The new generation of supply chain and transportation executives are looking for partners that can help them digitize their processes while servicing their logistics needs - and very few companies possess both capabilities like we do. After 10 years, it’s in our DNA.
Caution with alerts of "market turn". As we have predicted a while ago, there's a favorable seasonality bump, and incremental improvements through natural freight cycle adjustments. Despite solid GDP growth in Q2, the outlook for the second half of the year is clouded by a slowdown in the labor market, with unemployment rising and diminishing real wage gains. Further, the deficit is unsustainable (ie more taxes or spending cuts to be deployed), and supply-side of freight still far away from being normalized. Be skeptical about earning calls - look for the incentives.
