Suggestions
Felix Dragoi
eCom Growth Architect and Paid Ads Strategist | Media Buying | Funnel Optimization | ROAS Growth
Felix Dragoi is a highly accomplished professional in the eCommerce and digital marketing industry. He is the Founder and eCommerce Growth Partner at SQUADRAX, an agency specializing in helping eCommerce brands achieve significant growth.2 With a strong educational background, including multiple Master's degrees in Business Administration, Marketing, and Management, Felix has developed extensive expertise in digital marketing strategies.
Throughout his career, Felix has held various key positions:
- Founder at eCommerce Growth Partner at SQUADRAX
- Digital Marketing Consultant at Felix Media Consulting
- Content Creator at Felix Dragoi YouTube
- Senior Media Buyer at companies like 1 At Bat Media, Structured, and Explosive Growth Marketing
- Head Of Marketing Contractor at OnlinePunks
- Co-Founder at Gizer Inc. and TechnoJar
- Founder at BabyBelief
Felix is known for his expertise in converting "DTC eCom Poverty into Profit," having generated over $50M in revenue through his strategies in Meta, Google, and Paid Ads.1 His agency, SQUADRAX, has achieved impressive results for clients, including:
- 65% increase in online sales for Peak Cocktails
- 592% increase in sales quarter-over-quarter for Clutch
- 16% increase in top-line revenue over a year for Almond Cow2
Felix's approach focuses on personalized strategies, data-driven insights, and a commitment to long-term partnerships with clients.2 He is active on LinkedIn, sharing valuable insights and experiences in eCommerce growth and digital marketing strategies.345
Highlights
🌎 E-commerce trend 7/7: Automated Marketing Campaigns
Ever noticed how Spotify sends you playlists based on your listening habits?
That’s automation working its magic.
Here are 3 things you can do to enhance automated marketing:
- Set up behavioral triggers
- Create automated campaigns triggered by specific customer actions, like browsing certain products or abandoning a cart. (basic email flows)
- Use AI for personalization
- Employ AI to tailor automated messages based on customer data, ensuring each interaction feels personal and relevant. (some of the heavy lifting here is automatically done by platforms such as Meta and Google)
- Continuously optimize
- Regularly review and tweak your automated campaigns based on performance data to improve engagement and conversion rates.
Automation isn’t about doing less; it’s about doing more with less effort.
Think of it as having a personal assistant who knows exactly what your customers need, when they need it. 🤖

