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Felix Leonhardt
Founder at purefood GmbH (we are hiring!)
Felix Leonhardt embodies the spirit of modern entrepreneurship, focusing on sustainability and social impact within the consumer goods sector. As the Co-Founder and Managing Director of purefood GmbH, Felix has dedicated his career to establishing an innovative company that emphasizes sustainable practices, social responsibility, and organic, plant-based alternatives. Under his leadership, purefood GmbH has made significant strides in the industry, creating products that not only meet the rising demand for healthy food choices but also contribute positively to communities across the globe.
The mission of purefood GmbH is clear: to build the consumer goods company of the 21st century that prioritizes ethical and sustainable practices. Felix's ambition is to ensure that every purchase made through their brand fosters positive change, leading to healthier lifestyles and a better planet. The company has built a reputation for its brands, including lycka, STARK, and TEATOX, having positively impacted over five million people in regions such as Malawi, Burundi, and Nepal. This commitment has also driven significant investments in sustainable, long-term development projects, amounting to over €600,000 to date, demonstrating Felix’s belief in the potential of social entrepreneurship as a tool for addressing complex global challenges.
Felix's academic background is equally impressive, featuring a Master of Science from the prestigious HEC School of Management, which has equipped him with a strong foundation in business management and strategic leadership. His Bachelor of Science from Fachhochschule Nordakademie Elmshorn provided him with essential knowledge in his field, while his time as a Visiting Undergraduate Student at Harvard University and studies at the Massachusetts Institute of Technology expanded his intellectual horizons and honed his analytical skills. This rich educational experience underpins his innovative approach to business and sustainability, enabling him to navigate the complexities of the modern marketplace effectively.
Prior to founding purefood GmbH, Felix gained extensive experience as an investor in several forward-thinking companies, including Twain, Procuros, and Your Super. His background as an intern in management consulting at Stratley and as a co-founder and managing director at berryjoy GmbH reflects his diverse experience across various sectors and roles. This multifaceted career path has contributed to Felix’s deep understanding of market dynamics and consumer behavior, which he effectively leverages to propel purefood GmbH toward success.
