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Femke van Schoonhoven

Design Lead

Femke van Schoonhoven is the Head of Design, Members at Gusto, a role she has held since February 2023. In this position, she oversees the design experiences for employees using the Gusto platform. Prior to this, she served as a Design Manager within Gusto's App Ecosystem from October 2022 to February 2023.34

Professional Background

Femke's career in design spans over eight years, beginning at a small startup before moving on to significant roles at major companies like Uber and Wealthsimple. At Uber, she worked on various teams including Merchant Design and Money, contributing to projects that generated substantial revenue.12 Her experience includes:

  • Design Manager at Gusto (2022 - Present)
  • Senior Product Designer at Wealthsimple (2021 - 2022)
  • Product Designer at Uber (2017 - 2021), focusing on driver experiences and merchant tools.34

Contributions and Initiatives

Femke is also known for her efforts in education and mentorship within the design community. She runs a YouTube channel where she shares insights on product design and user research, which has garnered over 50,000 subscribers. Additionally, she launched a course on product strategy for designers and hosts a podcast called "Design Life" focused on design and side projects.145

Personal Insights

Femke emphasizes the importance of strategic influence in design and aims to help others navigate their careers through her community initiatives and educational content. She is based in Victoria, British Columbia, Canada, where she continues to engage with the design community through various platforms.25

Highlights

Mar 30 · twitter

The starting point was intentionally messy. Just a hand-drawn layout with the basic idea: nav, hero, cards, sidebar.

Not polished. Just enough to communicate intent.

Mar 27 · twitter

Most image models are good at giving you an image. What’s more interesting is when a model can help you build a visual explanation.

Testing Uni-1 from @lumalabsai on something I’d actually use for work: a structured design framework. https://t.co/I6tlXuGrmN

Most image models are good at giving you an image.
What’s more interesting is when a model can help

Related Questions

What inspired Femke to start her design journey?
How did Femke transition from Uber to Gusto?
What are some key takeaways from Femke's product strategy course?
How does Femke balance her full-time job with her side projects?
What challenges did Femke face while working at Wealthsimple?
Femke van Schoonhoven
Femke van Schoonhoven, photo 1
Femke van Schoonhoven, photo 2
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Experience

Head of Design, Members at Gusto since February 2023
Design Manager at Gusto, Senior Product Designer at Wealthsimple, Product Designer at Uber

Education

Graduate Diploma in Visual Communication Design from Massey University (2014-2015), Bachelor of Commerce in Marketing, Media from Victoria University of Wellington (2011-2013)

Location

Victoria, British Columbia, Canada