Sign In

Fer Guirao

VP of Product - Co-Founder - Landbot

Fer Guirao is a product leader and entrepreneur with over 10 years of experience in the tech industry. He is currently the VP of Product at Plytix and was previously the VP of Product & Co-Founder at Landbot.12

Key points about Fer Guirao's career:

  1. Landbot Experience:

    • Co-founded Landbot and served as VP of Product from 2015 to 2023.12
    • Created the product from scratch, growing it to €4.5M ARR.2
    • Scaled the product organization from 1 to 40 people.2
    • Helped grow the company from 3 to 70 employees across 10+ countries.1
  2. Other Professional Roles:

    • Currently VP of Product at Plytix (as of 2025).1
    • Product Advisor at Zinkee (2022-present).12
    • Product Trainer at The Hero Camp (2022-present).1
    • No-code trainer at Cink Venturing (2022-present).1
  3. Entrepreneurial Background:

    • Co-founded Joinity (2013-2015), a marketplace for event communities.2
    • Founded Bueninvento (2007-2013), a web design and product development agency.2
  4. Skills and Expertise:

    • Specializes in product strategy, retention, design thinking, and product culture.1
    • Experienced in scaling startups and product organizations.12
  5. Education:

    • Studied Filología Hispánica (Hispanic Philology) at Universitat de València (1999-2004).1

Fer Guirao is known for his expertise in product development, startup growth, and no-code solutions. He has a track record of building successful products and scaling organizations in the tech industry.12

Highlights

Mar 7 · linkedin

How technical should a product manager be? Where can one acquire these skills?

Many PMs lacking a technical background often lose sleep over this concern. This is particularly true in the early stages when they are confronted with the need to make informed decisions about complex technologies –hello GraphQL, APIs, LLMs, Docker 👋

In short, it depends.

But yes, you do need some technical knowledge.

You don't require the depth of an engineer, but a fundamental understanding of the various components and how they integrate is crucial.

This is because the choice of technology, the inner tradeoffs, influences the solution. For example, without WebAssembly, Figma would not have been feasible. It required this understanding to foresee the competitive edge of real-time, in-browser design.

That’s where Technically a newsletter by Justin Gage comes in. It aims to break down technical concepts into easy-to-digest blocks for those outside engineering. Particularly useful are the learning tracks, organized around practical learning objectives.

I’ve been following Technically for years, and I should say that every post is gold. If you are into understanding how WebAssembly work, for example, they have an awesome deep explanation (link in comments).

What other resources are available for learning the basics of technology? Let’s exchange our gems.

Related Questions

What are some key achievements of Fer Guirao at Landbot?
How did Fer Guirao contribute to the growth of Landbot?
What is Fer Guirao's role at Plytix?
What projects has Fer Guirao worked on at The Hero Camp?
How did Fer Guirao's experience at Yexir influence his career?
Fer Guirao
Fer Guirao, photo 1
Fer Guirao, photo 2
Add to my network

Location

Barcelona, Catalonia, Spain