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Fides Fierz

Business Designer ► Design Thinker ● Facilitator ● Strategic Consultant ● Web & Graphic Designer

Fides Fierz is a serial entrepreneur and creative thinking consultant with a background in Banking and IT.1 She is the owner of Capsica23, a company that specializes in branding and digital marketing.47

As a Certified "Market Opportunity Navigator" Consultant, Fierz likely utilizes the Market Opportunity Navigator tool, which was developed by Professor Marc Gruber and Dr. Sharon Tal. This tool is designed to help entrepreneurs and innovators systematically identify, evaluate, and strategize their market opportunities.2

Professional Background

  • Current Role: Level C - Branding Strategist at Capsica231
  • Expertise: Innovation and strategy consulting, training, and coaching1
  • Focus Areas: UX design, system thinking, graphic and website design7

Capsica23

Capsica23, Fierz's company, offers the following services:

  • Developing strategies for eCommerce brands to maximize conversion3
  • Supporting both startups and established companies in defining their strategy and brand6
  • Optimizing existing processes and products6

Fierz's approach likely incorporates the Market Opportunity Navigator methodology, which includes three main steps:

  1. Generating a market opportunity set
  2. Evaluating market opportunity attractiveness
  3. Designing an agile focus strategy5

By applying these principles, Fierz helps businesses identify and prioritize their most promising market opportunities, potentially increasing their chances of success and creating significant new value.

Highlights

Mar 1 · linkedin

This will be so worthwhile & interesting - heading out to the "Interaction23" conference by IxDA IxDA Zurich. Right on my home turf ... #zurich!

For those who aren't familiar with it: the "Interaction Conference" is a gathering of designers, developers, and other professionals who are passionate about user experience (UX) and interaction design - or even: "the design of everything"! Creating experiences that are not only functional & ethical but also visually appealing, on-brand - shaping our reality really.

#branddesign #designthinking #designsprint .... etc

The event features a range of workshops, talks, and networking opportunities, all geared toward helping attendees learn new skills and stay up-to-date with the latest trends in the field - bit topic this year: AI! How couldn't it be...

If you're also there, DM me - connecting is the best part of such conferences, right?!

Related Questions

What specific strategies does Fides Fierz use to maximize conversion for eCommerce brands?
How did Fides Fierz transition from a banking and IT background to branding and digital marketing?
What are some notable projects Fides Fierz has worked on at Capsica23?
How does Fides Fierz incorporate creative thinking into her consulting work?
What makes the Market Opportunity Navigator unique compared to other business tools?
Fides Fierz
Fides Fierz, photo 1
Fides Fierz, photo 2
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Location

Greater Zurich Area