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Fiona Rawlinson

Head Of Marketing at Waterful

Fiona Rawlinson (O'Keeffe) is a marketing professional with over 20 years of experience in Europe and the US.1 She was appointed as Head of Global Marketing at Waterful, an innovative Irish company producing plastic-free baby wipes, in June 2021.12 In this role, she was responsible for managing all global marketing functions, including strategic planning, brand positioning, and increasing awareness of Waterful's eco-friendly products.1

Prior to joining Waterful, Rawlinson held senior marketing positions at several consumer companies in Ireland and Europe.1 She also set up First100 Inc leadership consultancy in New York.1 Rawlinson has a degree in Marketing from University College Cork.1

As of February 2025, Rawlinson's current position is Head of Marketing, Nutrition at Carbery Group, which she has held since June 2022.2 This indicates that she moved on from her role at Waterful after about a year.

Rawlinson's career progression shows a focus on marketing roles in the consumer goods and nutrition sectors, with a particular emphasis on eco-friendly and innovative products.

Highlights

Jun 15 · checkout.ie
Waterful Appoints Fiona Rawlinson As New Head of Marketing
Waterful Appoints Fiona Rawlinson As New Head of Marketing
Jun 8 · shelflife.ie
Waterful baby wipes expands leadership team with seasoned head ...
Waterful baby wipes expands leadership team with seasoned head ...
Dr Fiona Rawlinson - People - Cardiff University

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Fiona Rawlinson
Fiona Rawlinson, photo 1
Fiona Rawlinson, photo 2
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Location

Ireland