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Fiona Wong

Distribution and Partnership Strategy, Direct to Consumer at National Basketball Association (NBA)

Fiona Wong is an experienced global media executive currently serving as the Distribution and Partnership Strategy Lead for Direct to Consumer at the National Basketball Association (NBA).1 She has been in this role since July 2018, working in the Greater New York City Area.1

In her current position, Fiona is responsible for:

  1. Identifying and managing partnerships for NBA League Pass
  2. Developing and executing global direct-to-consumer distribution strategies
  3. Optimizing reach, revenue, and relationships on a market-by-market basis
  4. Leading strategic presentations, negotiations, and contract drafting
  5. Working with cross-functional teams to launch new products and features1

Fiona's key skills include:

  • Business Development
  • Media Distribution and Strategy
  • Relationship Management
  • Affiliate Marketing
  • Content Monetization1

She is multilingual, with native or bilingual proficiency in English, professional working proficiency in Cantonese, and elementary proficiency in French and Japanese.1

Fiona's background in various aspects of the media ecosystem, including advertising, sponsorship, television, OTT, and content rights, has equipped her with a comprehensive understanding of the industry.1 Her proven ability to identify commercial opportunities and implement revenue-generating projects makes her a valuable asset in her current role at the NBA.

Related Questions

What are some of the key partnerships Fiona Wong has secured for the NBA?
How has Fiona Wong's strategy impacted NBA League Pass subscriptions?
What challenges has Fiona Wong faced in her role at the NBA?
How does Fiona Wong's background in media distribution influence her strategy?
What new initiatives is Fiona Wong currently working on at the NBA?
Fiona Wong
Fiona Wong, photo 1
Fiona Wong, photo 2
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Location

New York, New York