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Fionn Hyndman
Founder; Stickler; Live & Social Commerce. Enterprise Workflow, Data & Live Analytics for Live/Social Commerce. I Know more about TikTok than you...
Fionn Hyndman is the Founder of Stickler, a company focused on Live Commerce and Social Commerce.13 He established Stickler in July 2022 and is based in Singapore.1 Hyndman has extensive experience in digital marketing, e-commerce, and technology sectors across Asia Pacific.
Prior to founding Stickler, Hyndman held several notable positions:
- Executive Advisor at klikit (July 2022 - January 2023)
- Partner at Asia Pacific Growth Management (June 2021 - July 2022)
- Chief Commercial Officer at Kaibo.ai (June 2021 - June 2022)
- Managing Director, Asia at Blis (September 2019 - August 2021)
- Regional Commercial Director at Dentsu Aegis Network (February 2018 - September 2019)
- Vice President at Outbrain (August 2016 - February 2018)1
Hyndman's expertise lies in translating business models, markets, sectors, and technologies to their potential.1 At Stickler, he focuses on the growing trend of Live Commerce, which he believes will be a dominant form of communication and sales for brands and retailers in the coming years.1 The company works with leading brands and retailers on their Live and Social Commerce strategies, providing guidance from initial stages to advanced implementation.1
Hyndman is known for his insights into social media platforms, particularly TikTok.2 He regularly shares his thoughts on industry trends and developments through his LinkedIn profile.4
Highlights
TLDR: Forget #RetailMedia and start focusing on #MediaRetail
#YouTube and #Shopify partner up. It's a weird deal, where YouTube is basically a Network Affiliate integrated at a product level. It's a way for creators to sell product on YouTube for Shopify brands. It's great. It's just not great enough... #TikTok is the marketplace. #TikTokShop is the seller. They facilitate the transaction, they mostly remove the function of the basket making it #frictionless. They integrate with sellers in the same way Amazon (the marketplace) integrate with 3rd party sellers and now they integrate with #Amazon (the retailer).
I'm just going to leave this here... No one ever thinks history will repeat itself. It always seems to come as a surprise. The new platform always "helps out" the incumbent, because the incumbent never see's the innovation as a threat. #TikTokShop #Stickler #LiveCommerce
