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Flo Lladós

We create styling personalities for TV talents like Carmen Boquin, Ana Cobos, Miguel Serrano, Ray Hudson, Kay Murray, Jorge Ottati, Lucia Riaño…

Flo Monti Lladós is a brand experience strategist and entrepreneur with a diverse background in the fashion industry.1 She is the co-owner of Ecru, LLC, a company that has gained recognition for its work.

Flo's professional focus is on neuromarketing, where she specializes in helping entrepreneurs improve their sales by fostering genuine connections with their customers.1 Her LinkedIn profile username is indeed flomontillados.1

In addition to her work with Ecru, LLC, Flo is also involved in other entrepreneurial ventures. She is the co-founder of OFF-NORMAL, which aligns with her expertise in brand experience strategy.1

Recently, Flo has been involved in startup development. In 2023, she participated in the Built in Miami Startup Program, where she developed and launched a product called Pawcracy, designed to assist dog owners.2 This demonstrates her ability to turn ideas into tangible products within a relatively short timeframe.

Flo's interests extend beyond the business world. She has shown a passion for artisanal processes, particularly in textile production. For instance, she has shared experiences of learning fabric-making techniques in Mitla, Oaxaca, indicating an appreciation for traditional craftsmanship.3

Highlights

Jan 29 · linkedin

Psss! You are getting your audience wrong

Ever wonder why some brands spark joy, while others just...meh? It's time to ditch demographics and explore psychographics: the fascinating world of beliefs, values, and lifestyles that make your audience tick.

🎯 Why it matters:

  • Uniqueness wins: In a crowded market, shared values and emotional connection are game-changers. ☕️
  • Target precisely: Ditch the shotgun approach and speak directly to your ideal customer's heart.
  • Emotions drive decisions: Tap into those feel-good vibes to truly resonate.

Ready to get personal?

  1. Ask questions: Surveys, conversations - uncover their world!
  2. Social media listen: What are they liking, sharing, saying? It's all there!
  3. Map their journey: Understand their emotions at each step with your brand. ️
  4. Upgrade your personas: From "John, 30, engineer" to "John, loves hiking & sustainability, feels amazing about the way he eats because he made a big change to full organic food, he is pissed with the recycling process in this country, he has a dog who is his kid and don't likes plastic toys, because they create pollution and contaminate the dog...

It's not just marketing anymore, it's human connection ✨

#Psychographics #MarketingWithHeart #ConnectDeeper

P.S. Are you also struggling to connect with your client? Not being able to build loyal clients? Drop a comment if you have comments and I will do my best to answer them 😀

Related Questions

What inspired Flo Monti Lladós to start Ecru, LLC?
What are some notable projects Flo Monti Lladós has worked on at Ecru, LLC?
How did Flo Monti Lladós transition from the fashion industry to neuromarketing?
What is the mission of Ecru, LLC under Flo Monti Lladós' leadership?
How does Flo Monti Lladós incorporate neuromarketing into her work at Ecru, LLC?
Flo Lladós
Flo Lladós, photo 1
Flo Lladós, photo 2
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Location

Miami, Florida, United States