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Florence Cheng

Global Communications Executive Director at La Mer

Florence Cheng is the Executive Director of Global Communications at LA MER, a position she holds while based in the United States. Her professional background includes significant experience in luxury brand communications, having previously worked with major companies such as LVMH and Kering.12

In her role at LA MER, Cheng is responsible for overseeing the brand's global communication strategies, enhancing its presence in the competitive beauty market. Her expertise in luxury branding and communications positions her as a key figure in shaping the brand's narrative and outreach efforts.

Cheng is also noted for her involvement in various initiatives aimed at social impact, although her primary focus at LA MER remains on corporate communications.23

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Florence Cheng
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Location

United States