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Florian B.

10 years building purpose-driven startups in Asia - Multicultural - Forbes 30 Under 30 - Startup Grind - INSEAD - Mobike

Florian B. is a seasoned professional with over a decade of experience in building purpose-driven startups in Asia and leveraging technology for positive environmental and social impact.

He is accepted to the INSEAD Global EMBA program and is seeking support to attend this prestigious program.

Florian has a method called 'The Five Rights' which emphasizes goal-focused, practical, and direct work strategies, ensuring the right message reaches the right audience at the right time through the right channels and right budget for effective marketing and operational execution.

As the Chief Marketing Officer at EMURGO, the commercial and venture arm of Cardano blockchain protocol, he is at the forefront of leading global marketing efforts focusing on implementing blockchain solutions to enhance operational efficiency, security, and transparency for businesses.

Florian has an impressive track record of international expansion, notably with Mobike, a Chinese bike sharing unicorn, where he played a pivotal role from its early days in China to its acquisition worth US$ 3.7 billion and subsequent IPO. He handled various aspects including business development, operations, public relations, and marketing, forming strategic partnerships and overseeing growth in over 20 countries.

Additionally, Florian is a Forbes 30 Under 30 recipient and actively mentors at Startup Grind and Chinaccelerator. With a diverse educational background in Thermal Engineering, International Energy Management, and Sustainable Mobility Engineering, along with fluency in multiple languages and experience across several countries, he brings a wealth of knowledge and expertise to the table.

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Location

Novena, Singapore