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Florian Lina

Principal Agency Development at Amazon (Germany and Austria)

Florian Lina is currently the Principal Agency Development at Amazon, where he plays a crucial role in shaping and driving strategic partnerships with major media agencies. His position involves developing customer-led growth strategies, leading agency education and enablement initiatives, and collaborating with various teams within Amazon Ads to identify transformative opportunities for agency partnerships.

Professional Background

  • Experience: Florian has over 10 years of experience in media agency and sales agency roles. He possesses a strong understanding of the video marketplace and programmatic media trading, which is essential for navigating the complexities of agency dynamics and building relationships with senior executives in the industry.12
  • Education: He studied at Heinrich-Heine-Universität Düsseldorf, which adds to his qualifications in the field.2

Key Responsibilities

In his role at Amazon, Florian is responsible for:

  • Developing and executing strategies that enhance collaboration with key holding companies.
  • Leading events aimed at educating agencies on Amazon's advertising solutions.
  • Identifying opportunities for creative solutions and large-scale custom executions that leverage Amazon's product development roadmap.13

Florian Lina's expertise in agency development and his strategic approach are integral to Amazon Ads' ambitious growth plans, particularly as the company seeks to expand its influence in the advertising sector.

Highlights

Nov 26 · myamazonguy.com
Business Development Representative - Jobs - My Amazon Guy
Oct 18 · adlittle.com
Strategy - Team members | Arthur D. Little
Oct 29 · amazon.jobs
Principal Agency Development Manager, US Agency Development

Related Questions

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Florian Lina
Florian Lina, photo 1
Florian Lina, photo 2
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Location

Düsseldorf, North Rhine-Westphalia, Germany