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Florian Mayr
Partner at Apricum - The Cleantech Advisory | Strategy Consulting | DDs | Energy transition done efficiently
Florian Mayr is a partner at Apricum - The Cleantech Advisory, a global strategy and transaction advisory firm focused on renewable energy and cleantech.12 Here are some key details about Florian Mayr:
Professional Background
Florian Mayr is an expert in strategy, business development, and transaction advisory in the global cleantech markets.1 He leads Apricum's energy storage and green hydrogen practices, with a particular focus on the company's international activities in these fields.14
Areas of Expertise
- Energy Storage: Florian founded and leads Apricum's energy storage practice.34
- Green Hydrogen: He heads the green hydrogen practice at Apricum.45
- Digital Energy: Florian is also active in the digital energy sector.4
Prior Experience
Before joining Apricum, Florian spent a decade in senior positions at McKinsey & Company and RWE, where he was primarily involved in strategy development projects in both conventional and renewable energy sectors.24
Education
Florian holds a master's degree in engineering from the Technical University of Berlin and an MBA from the Technical University of Berlin and the University of Mannheim.24
Contributions to the Industry
- Publications: Florian has authored numerous articles on cleantech-related topics, particularly on energy storage and e-mobility. His work is regularly published in leading industry media such as energy-storage.news and pv magazine.13
- Speaking Engagements: He is a sought-after speaker at key renewable energy conferences in Europe.13
Role at Apricum
Florian was elected partner at Apricum in June 2016.2 In his role, he supports clients in accessing new markets and seizing attractive business opportunities in the cleantech sector. He also advises companies on corporate and project financing, including M&A, fund raising, and due diligence.4
Florian Mayr's expertise and leadership in the cleantech industry, particularly in energy storage and green hydrogen, make him a valuable asset to Apricum and its clients in navigating the rapidly evolving renewable energy landscape.
Highlights
Residential #energystorage 2024 in Europe: Growth continues, but drivers (slightly) changed.
The gist of EUPD Research Energy‘s newest report (I like their forecasts a lot):
-Home storage will see another year of robust growth, with 11 GWh expected across the continent.
-This would represent a slight slow down, as the traditionally biggest markets Germany and Italy are going back to a more „normal“ demand after the energy crisis in 2022 and 2023.
-New drivers include growth from new markets, particularly Poland and Hungary (rooftop solar is getting bigger). Also, smaller storage systems related to „balcony PV installations“ are now expected to dominate the market in 2024.
So overall, residential storage remains a robust segment in Europe, although its share of total installations will decrease given the much stronger growth of the utility scale (and, to a much smaller extent, the C&I) segment.
However, local players are not necessarily benefitting: In Germany, still the largest European market, BYD now holds a market share of over 31%…
#alternativeenergy #sustainability #energy #energytransition
"The Electro Shock - Germany despairs over #electricvehicles", German weekly Der Spiegel stated on their cover in March.
It feels more like getting electrocuted now.
Handelsblatt published an analysis on China, the world's most important passenger car market and where 30-40% of the annual deliveries of the likes of BMW, Mercedes-Benz and Audi are ending up:
Displacement of conventional drive systems...
-Share of new cars powered by conventional fuels dropped from 94% to 59% between 2020 and 2024
-In H1 2024, sales of ICE collapsed by 12%, while BEV and PHEV went up by 38%
...leads to shift of market shares and profits.
-Chinese car OEMs have increased their domestic market share from 33% to 52% between 2020 and 2024, mainly based on EV
-German manufacturers (largely building on ICE sales) have lost 6%
-VW: Profits from Chinese JVs down from EUR 4.6bn in 2018 to ~1bn for the first half of 2024
Germany, wake up. The pace of the global car industry is not set in Berlin anymore.
