Suggestions
Forrest Herlick
Story Teller | Marketer | Tech & Media
Forrest Herlick is a Growth Marketing Manager at Paragon, a software integration platform that helps engineering teams build integrations quickly.1 He holds a Bachelor of Commerce (B.Com.) degree from Queen's University3 and is based in Canada.2
Professional Role: At Paragon, Herlick is responsible for driving marketing strategies, particularly focusing on reaching technical professionals like developers, product managers, and startup founders.1 He has been instrumental in exploring innovative marketing channels, notably expanding beyond traditional platforms like LinkedIn and Google Ads.1
Marketing Expertise: Herlick is known for his digital marketing skills and has experience in finding creative ways to reach hard-to-target technical audiences. For instance, he successfully leveraged TLDR newsletters to connect with engineers who are not active on social media.1 His marketing approach emphasizes:
- Content relevance
- Audience alignment
- Strategic channel testing
Background:
- Education: Bachelor of Commerce from Queen's University
- Current Position: Growth Marketing Manager at Paragon
- Location: Canada
- Professional Network: 500+ connections on LinkedIn2
Herlick has been recognized for his innovative approach to marketing, particularly in helping Paragon reach its target audience of technical professionals through non-traditional channels.1
Highlights
The team at Paragon has been hard at work, creating the biggest feature we have to date, Paragraph, our integrations as code framework. With Paragraph, users can ship integrations entirely in code and within their development environments.
Launching a next-generation development tool required updating our look and feel to appeal to our target buyers; top SaaS product development teams.
We evolved our brand look and feel, embodying our core values of innovation and forward-thinking. With that came a dark mode design, animations and web interactivity.
I am so pleased with the result and encourage you to go check it out yourself, let me know what you think. Huge shoutout to the team over at Pixel-1 who helped make this happen!
Just wrapped up an incredible week at #saastr2023 with Paragon. Having sponsored this event for the third time in a row, I was excited to finally attend in person. It was a memorable experience, and I wanted to share my top 3 marketing learnings from this event.
Fluffy Swag does not equal Real Engagement: While those flashy giveaways of custom hats and fresh cold brew may attract attention, it's crucial to ensure they're aligned with your product or purpose. It's not just about getting people in the door; it's about creating meaningful connections that can lead to tangible results. In fact, our one-pager was actually our most popular item of them all.
The Power of a Clear Headline: Crafting a headline to showcase at the top of your booth that directly addresses your ICP’s pain points is a game-changer. It's the key to sparking conversations with the right audience walking by and ensuring that your message resonates effectively.
Face-to-Face is Still King: In a world of virtual interactions, there's no substitute for face-to-face meetings. Building authentic relationships and trust happens best in person and it’s important not to underestimate that.
I’m looking forward to continuing the relationships built at SaaStr and creating more real life experiences with our team and users.
