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Frances Earlam
Manager - Editorial Content Discovery and Engagement at Audible
Professional Background
Frances Earlam boasts a dynamic and extensive career in the realms of marketing, journalism, and content creation. Currently, she serves as a Senior Manager for Editorial Content Discovery and Engagement at Audible, Inc., where she plays an instrumental role in enhancing user engagement and expanding the platform’s literary reach. Frances's multifaceted expertise in marketing and editorial strategy is coupled with her deep understanding of the digital landscape, a skillset honed through her years in various prominent positions at Amazon, where she has significantly influenced content marketing across several divisions, including Amazon Music.
Prior to her impactful tenure at Audible and Amazon, Frances cultivated her skills as a freelance journalist and editor. In this role, she engaged in a diverse array of projects, producing content across various formats while also acting as a camera operator and assistant TV producer, further enriching her portfolio with hands-on experience in media production. Frances’s career journey also highlights her significant contributions to Ubiquity PR as a Senior Account Manager, where she led impactful public relations campaigns that resonated with target audiences. Early in her career, she made strides at Newsquest, assuming roles sequentially as a reporter, features writer, and ultimately an editor, laying a strong foundation in journalism and editorial development.
Education and Achievements
Frances's educational background is as diverse as her professional experiences. She kickstarted her academic journey by obtaining Four A Levels and Eleven GCSEs from Wirral Grammar School for Girls, where she excelled in subjects such as English Language, Business Studies, French, and General Studies. Following this, she pursued a Bachelor of Arts in Combined Honours at the University of Liverpool, focusing on English Literature, Language and Linguistics, as well as Sociology and Social Policy, which equipped her with critical analytical skills and a broad understanding of cultural contexts.
To further advance her career in the media landscape, Frances completed a Postgraduate Diploma in Print Journalism at City of Liverpool College. This program encompassed a wide range of topics including journalism, law, public administration, sub-editing, shorthand, and digital photography, providing her with a robust skillset that she has successfully leveraged in her professional roles.
Achievements
Frances Earlam's professional journey is marked by a series of notable achievements. At Audible, she has spearheaded initiatives focused on editorial content discovery, impressively enhancing user experiences through strategic engagement tactics. Her tenure at Amazon was equally impactful; as the Artist and Author Experience Marketing Manager, she orchestrated campaigns that connected artists and authors with audiences, fostering a vibrant community around creative expression.
In her earlier positions, Frances was pivotal in driving content strategies and establishing effective communication channels at Ubiquity PR and Newsquest. Her efforts as a freelance journalist have been recognized for their depth and creativity, showcasing her ability to tell compelling stories across a variety of media outlets. Each of Frances's roles has equipped her with deep insights into the evolving landscape of media, making her a thought leader in her field.
Through her work, Frances has demonstrated a unique blend of creativity, strategic thinking, and a passion for engaging with diverse audiences, solidifying her reputation as a distinguished professional in editorial content and marketing.
tags:[
City & Guilds Photography
Liverpool Community College
University of Liverpool
Postgraduate Diploma
Print Journalism
content marketing
editorial strategy
critical analysis
public relations
freelance journalism
media production
Ubiquity PR
audience engagement
Audible
digital landscape
Amazon Music
careers in media
public administration
television production
creative expression
digital photography
