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Francesca Van Putten

Property portfolio manager

Francesca Van Putten has amassed 9 years of experience in the short-term rental industry in the heart of Florence. Her journey began with Windows on Italy and later advanced to Halldis, allowing her to delve into various aspects of the field, from commercial negotiations with international clients to product distribution on major OTAs like Booking.com and Airbnb. She is well-versed in marketing, social media strategy, SEO, property evaluation, and the online market debut process for centrally located homes in Florence. Currently, Francesca serves as the IT contact point at her workplace, assisting clients with technology-related queries and on-site support. Beyond her professional endeavors, she nurtures a deep passion for cooking and gardening, which provide a unique balance to her life and perspective.

Francesca Van Putten
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