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Francine Stevens

Tourism Digital Transformation at NEOM

Francine Stevens is a seasoned professional with over 20 years of experience in digital innovation and business transformation.1 She currently serves as the Tourism Digital Transformation Director at NEOM, a position she has held since January 2022.1 In this role, she leads the implementation of digital innovation strategies to enhance the visitor experience for approximately 4 million annual visitors to NEOM.1

Key aspects of Francine Stevens' career and expertise include:

  1. Digital Innovation: She specializes in enabling businesses to capitalize on digital innovation and driving meaningful cultural shifts.1

  2. Strategic Leadership: Stevens chairs the Digital Visitor Experience Consortium, steering its strategic direction across various sectors including hotels, airports, airlines, and mobility.1

  3. Global Experience: Prior to NEOM, she held leadership positions at companies like Hiscox, Vodafone Global Enterprise, and Quickcomm, where she developed and implemented innovation strategies.1

  4. Recognition: She was nominated as one of the "Inspirational Women: City Leaders 2019" by Brummell Magazine.1

  5. Skills: Stevens combines expertise in marketing, technology, people development, and strategic planning to design and implement digital innovation programs.

  6. Education: She has a background in Music, Voice, and Performing Arts from Bop Academy Of Performing Arts, as well as Leadership Education from California State University - Sacramento.

At NEOM, Francine Stevens is focused on integrating innovative technologies to position NEOM as a leader in tourism, while also working on creating a regenerative travel destination.2

Highlights

About | Francine Stevens

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Francine Stevens
Francine Stevens, photo 1
Francine Stevens, photo 2
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Location

Tabuk Region