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Francois Guerin
Chief Content Officer @ Real Madrid C.F. | Media, Sports & Entertainment executive | MBA, MSA
Francois Guerin is a French-American media, sports, and entertainment executive currently serving as the Chief Content Officer at Real Madrid C.F. since March 2022.12 He has an extensive background in the media and sports industry:
Professional Experience
- Chief Content Officer at Real Madrid C.F. (March 2022 - Present)1
- Guest Lecturer at Escuela Universitaria Real Madrid Universidad Europea (March 2022 - Present)1
- Previously worked at Yahoo for over a decade and ran production studios at Verizon Media2
Content Production
- In charge of Real Madrid's digital short-form and long-form productions2
- Oversees RM Play, the club's streaming platform2
- Independently produces and co-produces films and documentaries outside of Real Madrid2
Notable Projects
- Executive produced "Universo Real Madrid" 6-part documentary series on RM Play (2023/2024)2
- Executive produced "Behind The Champions" short documentary series on RM Play (2023-ongoing)2
- Supervising producer for "Real Madrid: Until the End" TV Mini Series (2023)2
Education and Skills
- MBA and MSA degrees3
- Proficient in multiple languages: English, French, Spanish (native or bilingual proficiency), and Portuguese (professional working proficiency)1
Francois Guerin's approach to content at Real Madrid emphasizes thinking like a media company and controlling their own content to grow their massive social media following of 392 million fans.4
Highlights
What we just witnessed with this International Olympic Committee – IOC #paris2024 opening ceremony is truly unprecedented. The creative diversity and logistical audacity of that performance are absolutely mindblowing.
A reminder for us managers of creative people that the only way to make a difference is to not “go safe”, trust your creative talents, work hard despite the naysayers and believe.
A pride for France, a country that people love to criticise (me included) but whose fight to remain at the forefront generates moments of apotheosis like tonight.
🏆🎉 Follow all the @realmadrid Champions League celebrations live on RM Play & RMTV, starting now. You can sign up for access for free today! 🙌 ¡Sigue en directo las celebraciones de los campeones de la Decimoquinta Copa de Europa en RM Play y RMTV. Empieza ahora ¡Regístrate gratis hoy! 📺 https://lnkd.in/df8JTC46
