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François-Xavier Costa

Etudiant à l' Université Nice Sophia-Antipolis

François-Xavier Costa is currently the President of the Americas for Ulysse Nardin, a luxury watch brand. He was handpicked for this role by Ulysse Nardin CEO Patrick Pruniaux due to their previous collaborative history at Tag Heuer and François-Xavier's proven track record in successful brand building.1

Prior to his current position, François-Xavier had a distinguished career in the luxury and FMCG industries:

  1. He spent 10 years with the LVMH Group:

    • General Manager for TAG Heuer Russia, where he transformed the brand into a market leader
    • General Manager for Parfums Christian Dior Russia
    • Commercial Director for Europe at Parfums Christian Dior's Paris headquarters1
  2. He has extensive experience working in Russia, spending the first 15 years of his career there across different industries.1

François-Xavier holds degrees in political science and economics from universities in Bordeaux and Paris. He is also an active alumnus of Harvard.1

In his current role, François-Xavier is based between New York City and Florida, overseeing both the North American and Latin American markets for Ulysse Nardin. He reports directly to CEO Patrick Pruniaux and is focused on maintaining the brand's agility and using a retail-oriented approach in the US market.1

Highlights

Xavier Costa - College of Arts, Media and Design (CAMD)
Xavier Costa - College of Arts, Media and Design (CAMD)

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François-Xavier Costa
François-Xavier Costa, photo 1
François-Xavier Costa, photo 2
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Location

Nice, Provence-Alpes-Côte d’Azur, France