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Frank Cooper III

Chief Marketing Officer, Visa

Frank Cooper III is a purpose-driven leader and the former Chief Marketing Officer (CMO) of Visa, known for his expertise in brand enhancement and driving change.

With a Juris Doctorate from Harvard Law School and a B.S. in Business Administration from the University of California, Berkeley, Frank has a strong educational background.

Throughout his career, he has held key positions at reputable organizations such as Visa, BlackRock, BuzzFeed, and PepsiCo, showcasing his extensive experience in marketing and brand development.

Frank Cooper III is a firm believer in the power of conscious action to influence behavior and drive progress towards holistic well-being.

Highlights

Sep 16 · linkedin

If you are resilient –– your persistence will eventually open a window of opportunity for you to do extraordinary things. Don’t miss it.     With so much content out there nowadays, you don’t have to pull a stunt to get attention. But you do have to get in where and when you can.    It doesn’t matter if you’re a brand, athlete, streamer, creator, or musician –– when the spotlight falls on you, it’s all about how you leverage that attention.

Sep 13 · linkedin

Over the course of your career, you’re going to have many jobs across different industries. Eventually you’ll have to ask yourself: What do you deserve from your job?     Do you deserve to feel depleted every day? Or that life begins the moment you leave the office?     I believe people deserve to feel energized by their work. The trick is not to fall into the trap of believing that every day will be ideal, aspirational, or deeply fulfilling.     Instead, you need to think about how the work you’re doing contributes to something that’s deeply meaningful for you. I think the main challenge people have isn’t in finding their passion — but connecting their passion to ways that they can get paid. So, focus on that and see where it takes you.    And if you’re struggling to find your purpose, look back at your life and think about all the peak moments that gave you energy and joy. What were you doing? Helping someone? Competing? Working through complex problems? It will help.    It’s not an easy or one-time thing. You won’t solve all your problems by sitting under a banyan tree waiting for the answer to come cruising along. Don’t put pressure on finding your purpose.     It’s a constant process of discovering and uncovering who you are. My advice? Feel the joy in the constant discovery of that purpose.

Frank Cooper III
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Location

New York, New York, United States