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Frank D'Alessandro

A thought leader in Digital Marketing, specializing in Email, SMS, Social Media & Salesforce Marketing Cloud ExactTarget

Frank D'Alessandro is a seasoned professional in the technology and Internet industry with two decades of experience, specializing in digital marketing strategies.

He excels in creating high-impact email marketing campaigns that target specific outcomes for both national and regional audiences, utilizing data-driven automation to enhance patient and consumer engagement through continuous improvement processes.

Frank effectively leads a team responsible for email, SMS, and social media communications across 800+ offices nationwide, overseeing campaigns focused on new patient acquisition and enhancing relationships with existing patients.

In addition to managing digital marketing programs for business-to-consumer (B2C), business-to-business (B2B), and internal communications, Frank possesses extensive hands-on expertise in Salesforce Marketing Cloud (SFMC) / ExactTarget, spanning various modules like Email Studio, Automation Studio, Journey Builder, Mobile Studio, Social Studio, and Analytics Builder.

His proficiency extends to hands-on execution of email marketing tasks such as HTML coding, A/B testing, content creation, responsive design, workflow management, legal compliance, campaign scheduling, target audience selection, test design, and post-campaign analysis.

Frank D'Alessandro's profile spans various leadership roles, including his current position as the Senior Manager of Digital Marketing Communications at Pacific Dental Services, along with past roles such as Web Communications Manager at The Seed Company, Internet Marketing Director at KMA Direct Communication, and Project Manager at USA Mobility Inc. He also served as a Project Manager and Owner at WEB-N-IT.

Frank D'Alessandro
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Location

Paris, Texas